ND as good as gold?

September 30, 2008
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irishThe Notre Dame football team hasn’t won a bowl game since January, 1994, but the private university’s gridiron gang still sets the gold standard when it comes to money making collegiate sports programs.

The team’s estimated annual revenue is unparalleled in several categories, including about $11 million annually from TV, $2.5 from radio and $10 million in sponsorships. Hospitality and licensing account for another $8 million annually. That’s more than $31 million before the first ticket is sold.

But Notre Dame athletic department officials have some concerns. Average TV ratings for Notre Dame’s games on NBC last season were 1.9, meaning just more than 2 million households nationwide tuned in. That’s down from a 2.7 rating in 2005 and 3.0 in 2006, according to New York-based Arbitron Inc. Last year all college football games on ABC scored a 3.9 rating and games on CBS registered a 3.4 rating, according to Arbitron.

Notre Dame has also seen its fan avidity—a measure of how rabid and loyal a team’s fans are—drop in the last decade, according to an ESPN Sports poll. A decade ago, Notre Dame was a runaway leader in the category among all college football programs nationwide. Last year, Ohio State nudged ahead of ND for the No. 1 spot. While the Irish held onto the No. 2 spot, the University of Southern California, Penn State and Texas also gained ground on the Irish in the last few years.
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  • That is what happens when you do not win consistently.
  • Where to begin!? I happen to know some of the members of Mr. Schoettle's family and I know they would be unhappy with the sensationalist blogging done here - especially at the expense of their beloved Irish. Let's examine some facts: 1) 3rd Paragraph, 1st sentence; did officials from Notre Dame's Athletic Department actually express concerns over TV ratings? Did Jack Swarbrick casually share that with you over the phone?; 2) You take average TV ratings for Notre Dame games and compare them to ratings on games broadcast on ABC & CBS last year; well, did you care to examine what games were broadcast on ABC & CBS last year? What if I told you that the games broadcast on ABC last year were the ACC Championship Game, the hugely hyped UCLA/USC match-up, and the Big 12 Championship? Similarly, CBS broadcasts included top-ranked matchups as well as the SEC Championship, the Sun Bowl, and the Gator Bowl. Lastly, you noted the highly scientific ESPN Sports Poll, which is ridiculous and not even worth anymore thought. In conclusion, let's take your statistics and spin them the other way: if Notre Dame can have a terrible season, as they did last year, and maintain a television viewing audience that equals half that of the loaded broadcast line-up on ABC & CBS, is there really a problem as far as Notre Dame's faithful fan-base is concerned? Better yet, let's wait until Ohio State or any of the other teams you named have a losing season and then we'll compare viewing statistics. Schoettle, don't write stuff just to get idiots like me to comment.
  • Let me call a WAAAAAAMbulance.... fans of the Crying Irish are the biggest whiners in the world. Of course revenues are down, they have to keep paying all the lawsuits they have lost from priests molesting kids and paying others to keep silent. How's the karma taste Tarnished Domers?
  • Brett you are truly a sad man. Here is to hoping you have better things to do than to make false accusations.
  • There are 2 types of people in the world:

    ND Fans and people who wish they were ND fans.
  • False accusations? How many millions have been paid out to victims of Catholic priests?
  • http://www.andersonadvocates.com/CM/News/News200.asp

    Thousands of victims nationwide is not a coincidence.
  • DaHooey you are wrong I am NOT a ND and do not wish to be one. I am perplexed by all the people who are ND fans just because it is a Catholic university. In fact I am a graduate (undergrad and masters degree) of the Big Ten and anytime a Big Ten school plays ND I hope they beat the fighting Irish.
  • Can I still get a bet in? What's the line on an Irish player locked up this weekend? How many nd cheerleaders will get knocked up by football players?
  • wow Brett you couldnâ??t be any more wrong and its extremely sad that you actually went and looked that stuff up you are a sad man and you shouldnâ??t be bashing on another religion that all most 90% of Americans believe in thatâ??s just not smart on your part and if you donâ??t have anything better to do with your life then look up those false facts then may god have pity on your soul.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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