ND as good as gold?

September 30, 2008
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irishThe Notre Dame football team hasn’t won a bowl game since January, 1994, but the private university’s gridiron gang still sets the gold standard when it comes to money making collegiate sports programs.

The team’s estimated annual revenue is unparalleled in several categories, including about $11 million annually from TV, $2.5 from radio and $10 million in sponsorships. Hospitality and licensing account for another $8 million annually. That’s more than $31 million before the first ticket is sold.

But Notre Dame athletic department officials have some concerns. Average TV ratings for Notre Dame’s games on NBC last season were 1.9, meaning just more than 2 million households nationwide tuned in. That’s down from a 2.7 rating in 2005 and 3.0 in 2006, according to New York-based Arbitron Inc. Last year all college football games on ABC scored a 3.9 rating and games on CBS registered a 3.4 rating, according to Arbitron.

Notre Dame has also seen its fan avidity—a measure of how rabid and loyal a team’s fans are—drop in the last decade, according to an ESPN Sports poll. A decade ago, Notre Dame was a runaway leader in the category among all college football programs nationwide. Last year, Ohio State nudged ahead of ND for the No. 1 spot. While the Irish held onto the No. 2 spot, the University of Southern California, Penn State and Texas also gained ground on the Irish in the last few years.
  • That is what happens when you do not win consistently.
  • Where to begin!? I happen to know some of the members of Mr. Schoettle's family and I know they would be unhappy with the sensationalist blogging done here - especially at the expense of their beloved Irish. Let's examine some facts: 1) 3rd Paragraph, 1st sentence; did officials from Notre Dame's Athletic Department actually express concerns over TV ratings? Did Jack Swarbrick casually share that with you over the phone?; 2) You take average TV ratings for Notre Dame games and compare them to ratings on games broadcast on ABC & CBS last year; well, did you care to examine what games were broadcast on ABC & CBS last year? What if I told you that the games broadcast on ABC last year were the ACC Championship Game, the hugely hyped UCLA/USC match-up, and the Big 12 Championship? Similarly, CBS broadcasts included top-ranked matchups as well as the SEC Championship, the Sun Bowl, and the Gator Bowl. Lastly, you noted the highly scientific ESPN Sports Poll, which is ridiculous and not even worth anymore thought. In conclusion, let's take your statistics and spin them the other way: if Notre Dame can have a terrible season, as they did last year, and maintain a television viewing audience that equals half that of the loaded broadcast line-up on ABC & CBS, is there really a problem as far as Notre Dame's faithful fan-base is concerned? Better yet, let's wait until Ohio State or any of the other teams you named have a losing season and then we'll compare viewing statistics. Schoettle, don't write stuff just to get idiots like me to comment.
  • Let me call a WAAAAAAMbulance.... fans of the Crying Irish are the biggest whiners in the world. Of course revenues are down, they have to keep paying all the lawsuits they have lost from priests molesting kids and paying others to keep silent. How's the karma taste Tarnished Domers?
  • Brett you are truly a sad man. Here is to hoping you have better things to do than to make false accusations.
  • There are 2 types of people in the world:

    ND Fans and people who wish they were ND fans.
  • False accusations? How many millions have been paid out to victims of Catholic priests?
  • http://www.andersonadvocates.com/CM/News/News200.asp

    Thousands of victims nationwide is not a coincidence.
  • DaHooey you are wrong I am NOT a ND and do not wish to be one. I am perplexed by all the people who are ND fans just because it is a Catholic university. In fact I am a graduate (undergrad and masters degree) of the Big Ten and anytime a Big Ten school plays ND I hope they beat the fighting Irish.
  • Can I still get a bet in? What's the line on an Irish player locked up this weekend? How many nd cheerleaders will get knocked up by football players?
  • wow Brett you couldnâ??t be any more wrong and its extremely sad that you actually went and looked that stuff up you are a sad man and you shouldnâ??t be bashing on another religion that all most 90% of Americans believe in thatâ??s just not smart on your part and if you donâ??t have anything better to do with your life then look up those false facts then may god have pity on your soul.

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.