IRL revs effort to get in fans' ears

August 27, 2008
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bluetoothIndy Racing League officials are unveiling a new communications system using Bluetooth technology that will beam audio messages straight into the wireless telephone earpieces of fans attending their races.

Fans at the track will get specific messages based on the time of day, and using global radio technology, where they are at the track. For instance, if a race fan passes a concession stand, they could receive a message from Coca-Cola or information about special prices on discounted food items if it’s near the race’s conclusion.

“This application delivers event messaging, promotions and venue specific details at no cost to the consumer,” said IRL spokesman John Griffin.

The league will debut the new system at its race in Detroit Aug. 31. The system will allow the league’s corporate sponsors to deliver their message to race fans multiple times during an event weekend, Griffin said.

The IRL will set up five transmitting units that will allow them to reach fans in all corners of the track’s or course’s viewing boundaries.

“Fans are excessively exposed to print materials and brochures while on-site at an event,” Griffin said. “The [IRL] is taking the next step in being green by utilizing this technology to deliver targeted fan messaging while preserving nature’s resources.”
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  • I can't decide if this is a public service, or another attempt to bombard fans through yet another avenue with commercial messages. I do hope there is some useful information involved in this and not just more shameless sales efforts. But they say wireless is the future.
  • :lol: Is Detroit gonna be 'sold out', Kentucky style? Who would be wearing their bluetoof around at an even like this anyway? The few people that go all have earplugs in.

    Hey Anthony, did ya see AutoWeak is reporting that potential series sponsors have lost interest after the Versus deal went down? Along with them telling Australia to take a hike. Real nice 'compromise, FTG-style: do what we say or we're not playing. What a bunch of bums. http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080826/FREE/308189873/1017/FREE I'm sure they'll sell out Portland, Kentucky-style too.

    What a fixerer that Anton is. Ha.
  • What an moron that Stan is
  • What a moron that Stan is
  • No wait.....what an moron that Stan is
  • I think debate is healthy, and I understand disagreements. And I know that emotions run high on both sides of the Indy Racing League/OWR debate. I simply ask for a certain level of civility from everyone. Thanks for reading and keep the comments coming.
  • It's not like you would be able to hear it over the awful sound the EARL crapwagon makes....
  • After further consideration, I was curious to find out if any advance study had been done on this by the 'league'. For example, how would the typical earl fan be able to discern the bluetoof message from the usual Hulmanista bootlicking voices they hear in their heads?

    Is this even legal? Is there an FCC guideline that deals with such an odd concept?
  • They will probably give a 1000 dOWnFOrce points for every EARL fan that shows up with one and an autograph session with Special Ed and Anthony Who's my Daddy Foyt IV....

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