IRL revs effort to get in fans' ears

August 27, 2008
Back to TopCommentsE-mailPrintBookmark and Share
bluetoothIndy Racing League officials are unveiling a new communications system using Bluetooth technology that will beam audio messages straight into the wireless telephone earpieces of fans attending their races.

Fans at the track will get specific messages based on the time of day, and using global radio technology, where they are at the track. For instance, if a race fan passes a concession stand, they could receive a message from Coca-Cola or information about special prices on discounted food items if it’s near the race’s conclusion.

“This application delivers event messaging, promotions and venue specific details at no cost to the consumer,” said IRL spokesman John Griffin.

The league will debut the new system at its race in Detroit Aug. 31. The system will allow the league’s corporate sponsors to deliver their message to race fans multiple times during an event weekend, Griffin said.

The IRL will set up five transmitting units that will allow them to reach fans in all corners of the track’s or course’s viewing boundaries.

“Fans are excessively exposed to print materials and brochures while on-site at an event,” Griffin said. “The [IRL] is taking the next step in being green by utilizing this technology to deliver targeted fan messaging while preserving nature’s resources.”
  • I can't decide if this is a public service, or another attempt to bombard fans through yet another avenue with commercial messages. I do hope there is some useful information involved in this and not just more shameless sales efforts. But they say wireless is the future.
  • :lol: Is Detroit gonna be 'sold out', Kentucky style? Who would be wearing their bluetoof around at an even like this anyway? The few people that go all have earplugs in.

    Hey Anthony, did ya see AutoWeak is reporting that potential series sponsors have lost interest after the Versus deal went down? Along with them telling Australia to take a hike. Real nice 'compromise, FTG-style: do what we say or we're not playing. What a bunch of bums. I'm sure they'll sell out Portland, Kentucky-style too.

    What a fixerer that Anton is. Ha.
  • What an moron that Stan is
  • What a moron that Stan is
  • No wait.....what an moron that Stan is
  • I think debate is healthy, and I understand disagreements. And I know that emotions run high on both sides of the Indy Racing League/OWR debate. I simply ask for a certain level of civility from everyone. Thanks for reading and keep the comments coming.
  • It's not like you would be able to hear it over the awful sound the EARL crapwagon makes....
  • After further consideration, I was curious to find out if any advance study had been done on this by the 'league'. For example, how would the typical earl fan be able to discern the bluetoof message from the usual Hulmanista bootlicking voices they hear in their heads?

    Is this even legal? Is there an FCC guideline that deals with such an odd concept?
  • They will probably give a 1000 dOWnFOrce points for every EARL fan that shows up with one and an autograph session with Special Ed and Anthony Who's my Daddy Foyt IV....

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Really, taking someone managing the regulation of Alcohol and making himthe President of an IVY Tech regional campus. Does he have an education background?

  2. Jan, great rant. Now how about you review the report and offer rebuttal of the memo. This might be more conducive to civil discourse than a wild rant with no supporting facts. Perhaps some links to support your assertions would be helpful

  3. I've lived in Indianapolis my whole and been to the track 3 times. Once for a Brickyard, once last year on a practice day for Indy 500, and once when I was a high school student to pick up trash for community service. In the past 11 years, I would say while the IMS is a great venue, there are some upgrades that would show that it's changing with the times, just like the city is. First, take out the bleachers and put in individual seats. Kentucky Motor Speedway has individual seats and they look cool. Fix up the restrooms. Add wi-fi. Like others have suggested, look at bringing in concerts leading up to events. Don't just stick with the country music genre. Pop music would work well too I believe. This will attract more young celebrities to the Indy 500 like the kind that go to the Kentucky Derby. Work with Indy Go to increase the frequency of the bus route to the track during high end events. That way people have other options than worrying about where to park and paying for parking. Then after all of this, look at getting night lights. I think the aforementioned strategies are more necessary than night racing at this point in time.

  4. Talking about congestion ANYWHERE in Indianapolis is absolutely laughable. Sure you may have to wait in 5 minutes of traffic to travel down BR avenue during *peak* times. But that is absolutely nothing compared to actual big cities. Indy is way too suburban to have actual congestion problems. So please, never bring up "congestion" as an excuse to avoid development in Indianapolis. If anything, we could use a little more.

  5. Oh wait. Never mind.