New Orleans to bid for Super Bowl

March 3, 2008
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Competition to host the 2012 Super Bowl suddenly has become a lot tougher. Last week, officials for the city of New Orleans and New Orleans Saints said they are set to bid for the big game, thrusting the hurricane-battered city into the center of a competition that Indianapolis seemed to be leading. New Orleans has hosted nine Super Bowls, more than any other city, and some say they are a sentimental favorite to land No. 10.

Saints Executive Vice President Rita Benson LeBlanc told Street & Smith's Sports Business Journal that Saints officials informed NFL owners last month that they intend to bid for the 2012 Super Bowl. Indianapolis, Phoenix and Houston also have announced they will bid.

After Indianapolis narrowly lost out on the 2011 Super Bowl bid to Dallas, league insiders said Indy was odds-on favorite to win the 2012 bid. However, Marc Ganis, president of Chicago-based Sportscorp Ltd. and a consultant to several National Football League teams, said New Orleans’ entry into the fray changes everything. New Orleans will need to rally support from the public and corporate sector for their bid to gain steam, Ganis said. The Saints also will have to secure an extension of their lease at the Superdome, which is set to expire after the 2010 season.

The deadline to submit a 2012 Super Bowl bid is April 1. NFL owners are expected to chose a host city at their May meeting in Georgia.

Do you think Indianapolis' bid can overcome its latest challenge?
  • Although New Orleans needs something like the Super Bowl to boost its economy, I don't think they have recovered enough from the hurricane devastation to be its host in the near future. Indianapolis has a proven track record to host big events and has shown its commitment to the NFL by constructing the Lucas Oil Stadium. As for the weather challenges that seem to be the downside for hosting the Super Bowl, the Indianapolis metro area is not spread out and its downtown area is full of nearby restaurants, hotels, and entertainment spots. Above all, Indianapolis has never received the honor of hosting a Super Bowl like the other contenders. Give them a chance. I can say, with certainty, they won't disappoint!
  • The NHL is all about the money, so I don't see how New Orleans can beat out Indianapolis; however, there will probably be some bigger city swoop in and get the game. If our bid isn't successful this time, I hope the mayor will send the NFL a message saying The $25 million we might spend on the 2013 bid will instead be donated to local charities.
  • If Indianapolis gets the 2012 Super Bowl, I will make the bold prediction that it won't be the last time Indianapolis hosts a Super Bowl. Who would have thought in 1980, Indy would be a regular host for the NCAA Final Four.
  • I agree, NO is no where close to having the hotels, restuarants etc.... to host it. They have a long way to get back to where they were. I heard that they were at about half the population they were before Katrina.

    Instead of spending $25 million on the superbowl, shouldn't they spend it on repairing the dikes? What happens if another hurricane destroys NO in the fall of 2011, what are they going to do?
  • Good point rush4ever. What if a hurricane was to sweep through New Orleans between now and the 2012 Super Bowl? I've not been there to see how they have recovered from Katrina, but from what I've heard from others, they have a long way to go still despite the possibility of another hurricane hitting.

    I'm sure there are some who would argue my position by saying you can't focus on the what if, but that's what many have already been doing regarding the Indiana weather and potential challenges it would bring if Indy hosted the Super Bowl.

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