Even Bentley sales are down

December 16, 2009
Back to TopCommentsE-mailPrintBookmark and Share

Blessings in disguise are always nice. Especially when you sell super-luxury cars like Rolls-Royce and Bentley.

Greg and Mark Albers handled both marques at their tiny Zionsville dealership until 2003, when BMW acquired the Rolls-Royce name and wanted the brothers to build a separate location for the venerable British brand.

The Albers opted to ditch Rolls-Royce because, at prices starting near $350,000, they wouldn’t have sold enough of the cars to recover the investment. Not many local people are comfortable with such conspicuous consumption.

But Bentley was another matter. More understated and cheaper—they started at $150,000—the brothers made their choice.

Today, car sales at Albers Bentley Zionsville are down two-thirds from 2007, Greg Albers says. But that’s a lot better than any separate Rolls-Royce dealership would have fared.

Bentley buyers are still the same entrepreneurs and business owners. There are just fewer of them kicking tires.

Most are biding their time, waiting for the economy to turn around, Albers says. Meanwhile, if they want a new car, they’re dropping back to a Mercedes or BMW.

Albers is amused when people suggest his customers can buy whatever they want, whenever they want it. The truth is that, while the customers are wealthy compared to the average person, their wealth fluctuates, and they become reluctant to spend when their businesses aren’t doing well.

“These are smart people. Most of them have money because they’ve been wise about it,” he says. “They’re not going to spend money foolishly.”

Despite the downdraft in car sales, the dealership has laid no one off because it continues to sell parts for vintage cars and repairs both brands. In the case of Rolls-Royce, it repairs only cars through the 2002 model year.

Any thoughts about buying expensive cars in times like these? Do you wish the Albers still sold Rolls-Royce?

 

ADVERTISEMENT
  • Re
    You mean Tim Durham has defied the odds of those wealthy people by continuing to spend, spend, spend?

    Oh yeah, maybe it's easy to spend when it's not your money.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

ADVERTISEMENT