Tag readers come to real estate

March 2, 2010
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Like the tiny computers that they are, smart phones are changing lives wherever they go.

Indianapolis-based Carpenter Realtors is about to push change again by becoming the first real estate brokerage east of the Mississippi to adopt Microsoft’s Tag Reader software.

That means, beginning later this month, you’ll be able to point your phone at a print ad or a yard sign on a property, snap a picture of what in effect is a colorful barcode, and take a digital tour on the phone.

Houses priced at $250,000 and up will include video tours; less-expensive houses will have photo galleries. But all will include the taxes, square footage and other stats buyers have come to expect online.

Carpenter Senior Vice President Dave Caveness got the idea during a flight when the guy in the next seat pointed his phone at a story in a golf magazine and proceeded to watch a video of a golf lesson. So, Caveness thought, why wouldn’t that work for real estate?

Carpenter became a beta site for Tag Reader, which Caveness has private labeled TagIt. Marveling at the technology, and pointing out that younger buyers have come to demand information on their phones, Caveness says, “You just click.”

One problem in the Indianapolis area is that yard signs must be several feet from sidewalks. That’s too far for cameras to recognize the bar code, so would-be customers will have to get out of their cars.

Nevertheless, Caveness figures he has a short window to nab customers before other brokerages get the technology from Microsoft or elsewhere and plaster it on their signs, too.

What do you think? And where will bar codes show up next?

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  • Up North
    Great strategy! We sure could use that feature up here in Minnesota! Good Luck!
    Happy sales.
  • Really Cool!
    I have to tell you, I am not a high tech person, but this is so very cool. I click on the Tag just to see how smart my phone really is. I think this is an innovation that will change our industry.

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  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.

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