Tag readers come to real estate

March 2, 2010
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Like the tiny computers that they are, smart phones are changing lives wherever they go.

Indianapolis-based Carpenter Realtors is about to push change again by becoming the first real estate brokerage east of the Mississippi to adopt Microsoft’s Tag Reader software.

That means, beginning later this month, you’ll be able to point your phone at a print ad or a yard sign on a property, snap a picture of what in effect is a colorful barcode, and take a digital tour on the phone.

Houses priced at $250,000 and up will include video tours; less-expensive houses will have photo galleries. But all will include the taxes, square footage and other stats buyers have come to expect online.

Carpenter Senior Vice President Dave Caveness got the idea during a flight when the guy in the next seat pointed his phone at a story in a golf magazine and proceeded to watch a video of a golf lesson. So, Caveness thought, why wouldn’t that work for real estate?

Carpenter became a beta site for Tag Reader, which Caveness has private labeled TagIt. Marveling at the technology, and pointing out that younger buyers have come to demand information on their phones, Caveness says, “You just click.”

One problem in the Indianapolis area is that yard signs must be several feet from sidewalks. That’s too far for cameras to recognize the bar code, so would-be customers will have to get out of their cars.

Nevertheless, Caveness figures he has a short window to nab customers before other brokerages get the technology from Microsoft or elsewhere and plaster it on their signs, too.

What do you think? And where will bar codes show up next?

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  • Up North
    Great strategy! We sure could use that feature up here in Minnesota! Good Luck!
    Happy sales.
  • Really Cool!
    I have to tell you, I am not a high tech person, but this is so very cool. I click on the Tag just to see how smart my phone really is. I think this is an innovation that will change our industry.

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  1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

  2. Great news IRL fans: TURBO the IMS sanctioned movie about slugs running the Indy 500 has caught the Securities and Exchange Commission because Dreamworks had to take a $132MILLION write down...because the movie was such a flop. See, the Indy/IMS magic soiled another pair of drawers. Bwahahahahahaha! How's CARTOWN doing? HAHAHAHA...Indy is for losers.

  3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

  4. I read the retail roundup article and tried Burritos and Beers tonight. I'm glad I did, for the food was great. Fresh authentic Mexican food. Great seasoning on the carne asada. A must try!!! Thanks for sharing.

  5. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

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