Tag readers come to real estate

March 2, 2010
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Like the tiny computers that they are, smart phones are changing lives wherever they go.

Indianapolis-based Carpenter Realtors is about to push change again by becoming the first real estate brokerage east of the Mississippi to adopt Microsoft’s Tag Reader software.

That means, beginning later this month, you’ll be able to point your phone at a print ad or a yard sign on a property, snap a picture of what in effect is a colorful barcode, and take a digital tour on the phone.

Houses priced at $250,000 and up will include video tours; less-expensive houses will have photo galleries. But all will include the taxes, square footage and other stats buyers have come to expect online.

Carpenter Senior Vice President Dave Caveness got the idea during a flight when the guy in the next seat pointed his phone at a story in a golf magazine and proceeded to watch a video of a golf lesson. So, Caveness thought, why wouldn’t that work for real estate?

Carpenter became a beta site for Tag Reader, which Caveness has private labeled TagIt. Marveling at the technology, and pointing out that younger buyers have come to demand information on their phones, Caveness says, “You just click.”

One problem in the Indianapolis area is that yard signs must be several feet from sidewalks. That’s too far for cameras to recognize the bar code, so would-be customers will have to get out of their cars.

Nevertheless, Caveness figures he has a short window to nab customers before other brokerages get the technology from Microsoft or elsewhere and plaster it on their signs, too.

What do you think? And where will bar codes show up next?

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  • Up North
    Great strategy! We sure could use that feature up here in Minnesota! Good Luck!
    Happy sales.
  • Really Cool!
    I have to tell you, I am not a high tech person, but this is so very cool. I click on the Tag just to see how smart my phone really is. I think this is an innovation that will change our industry.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

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