Gonzo BMW riders

March 9, 2010
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It’s spring, so motorcycle season is upon us. There are about as many demographic profiles of riders as there are types of motorcycles, but business readers may find one variety of particular interest.

Look for BMWs with time clocks strapped to the gas tanks. The clocks aren’t standard equipment—for good reason. They’d probably get the company sued.

The clocks are aftermarket items used by riders who get their kicks out of hurtling between two points in the least time possible, usually on winding highways. They race the clock as well as each other, and you don't want to be caught in their flight path.

Make no mistake: They aren’t laid-back Harley-Davidson riders. And they aren’t the kids who dominate the motorcycles that look like they belong on race tracks. Rather, they’re Type A, middle-aged men who are wealthy enough to afford BMWs and who thrive on adrenalin. A few are surprisingly old guys who still like a good rush.

Understandably, they and their comparatively mellow peers are reluctant to talk on the record about the gonzo lifestyle. But some are well-known in Indianapolis business circles. Think investment bankers and others who crave pressure. They’re in suits during the week and helmets and leathers on weekends—leathers with special knee pads to prevent extremities from being ground away on curving pavement.

So the next time you’re meandering through the Brown County hills and a couple of motorcycles loom large in your windshield or mirrors, give them space and pray they don’t kill themselves.

After all, you might need them Monday morning.

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  • BMW Motorcycle Season
    Good luck for the season. May this season be better than the last one. No doubt BMW will shine through
    BMW Service

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  1. Yes sir keep cashing those 300K a year checks direct to IMS, while millions disappear from the teams like Rahal's. Guess there wasn't enough ka- ching going around to keep Sarah Fisher in business without their "merger". LOL._____.Meanwhile back in Realville the series with the "best racing in the world" drew what appeared to be about 5000 live spectators ( and probably 1500 of those Target "freebies", and was beaten in the ratings by a series that reportedly consists of "parades" and aired while most people are still sleeping. That will generate those big ka-chings for sure. :-). But, hey, as long as the Speedway gets the cash who gives a damn about the teams?

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