Gonzo BMW riders

March 9, 2010
Back to TopCommentsE-mailPrintBookmark and Share

It’s spring, so motorcycle season is upon us. There are about as many demographic profiles of riders as there are types of motorcycles, but business readers may find one variety of particular interest.

Look for BMWs with time clocks strapped to the gas tanks. The clocks aren’t standard equipment—for good reason. They’d probably get the company sued.

The clocks are aftermarket items used by riders who get their kicks out of hurtling between two points in the least time possible, usually on winding highways. They race the clock as well as each other, and you don't want to be caught in their flight path.

Make no mistake: They aren’t laid-back Harley-Davidson riders. And they aren’t the kids who dominate the motorcycles that look like they belong on race tracks. Rather, they’re Type A, middle-aged men who are wealthy enough to afford BMWs and who thrive on adrenalin. A few are surprisingly old guys who still like a good rush.

Understandably, they and their comparatively mellow peers are reluctant to talk on the record about the gonzo lifestyle. But some are well-known in Indianapolis business circles. Think investment bankers and others who crave pressure. They’re in suits during the week and helmets and leathers on weekends—leathers with special knee pads to prevent extremities from being ground away on curving pavement.

So the next time you’re meandering through the Brown County hills and a couple of motorcycles loom large in your windshield or mirrors, give them space and pray they don’t kill themselves.

After all, you might need them Monday morning.

ADVERTISEMENT
  • BMW Motorcycle Season
    Good luck for the season. May this season be better than the last one. No doubt BMW will shine through
    BMW Service

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

ADVERTISEMENT