Nikon deal helps IRL in Australia

August 6, 2008
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nikonOfficials for Nikon yesterday announced they signed a deal to be the title sponsor the Indy Racing League race in Australia in October.

The race in Surfers Paradise will be called the Nikon Indy 300. It’s a one-year deal with an option for a further two years, Nikon officials said. Motorsports business experts said the deal indicates that the IRL is interested in racing in Australia beyond 2008. Financial terms of the deal were not released.

The Nikon Indy 300 will bring four days of practice, qualifications and racing to the streets of Surfers Paradise involving the IRL and the V8 Supercar Championship Series.

“The [IRL] is synonymous with precision machinery, and so too is Nikon where 90 years of research, development and design ensures all Nikon cameras perform at levels that can stop an Indy car in its tracks,” said James Murray, General Manager of Sales and Marketing, Nikon Australia.
  • If you want some advise, run like hell from anything to do with Tony George and the IRL You will get nothing but grief from any association with the back stabbing and delusional Mr. George. His League is a laughing stock in the racing world . The cars are slow and dangerous and a real pain to listen to. There is a reason Mr. George and his series cannot find sponsors. To name 2, no fans and no TV viewers. But you could also throw in a garbage product as a third reason. But the first 2 should suffice.
  • Having owned a Nikon camera for many years I can attest to its precision. The Indy Racing League on the other hand is nothing but a steaming heap of crap!! Why Nikon would associate itself with racing's biggest moron Tony George is beyond me. Market your cameras in Formula 1, The Amercian LeMans Series or even the Atlantics. The average IRL fan is still confused with how to use his disposable Kodak.
  • wow, the c>rt/owrs/ccws faithful are bust at it. Of course they have nothing else to do since their series went belly up for the third or fourth time, hard to keep track anymore.

    Slow? Wow, I would wonder what you call fast. It is funny to watch you guys squirm over the fact that the IRL is gaining momentum.
  • Motorsports business experts said the deal indicates that the IRL is interested in racing in Australia beyond 2008.

    Just who are these so-called 'experts'? More Hulmanista shillbags most likely.

    Posts 1 & 2 are fantastic. Spot-on analysis of this rubbish.
  • The IRL is gaining momentum right over to Versus TV. A boulder gathers momentum going downhill also.
  • So, how fast are those DP01's this year?

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