North of 96th: a new destination for news

April 2, 2013
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Welcome to North of 96th, your source of buzz-worthy business news from Indianapolis’ northern suburbs of Carmel, Fishers, Noblesville, Westfield and Zionsville.

I’m at the wheel of IBJ’s new mobile bureau, and I’m eager to share my discoveries. Feel free to point me in the right direction.

This blog is a work in progress, but I hope to make it worthy of your time and attention.

You can learn more about me and find my recent stories here. Although I’m spending most of my time North of 96th, I also cover central Indiana’s not-for-profits and write restaurant reviews for IBJ’s A&E section.

If you see me around, please say hi. Until then, keep reading the blog, follow me on Twitter and see what I come up with for print. It's going to be a fun ride.

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  • Finally
    As a southsider I'm glad at least one member of the Indianapolis media has owned up to his northside bias.
    • *typo
      "its" not "his"
    • Very Nice Work
      There is a lot happening on the north side, both from a development and economical standpoint and feel that it definitely deserves attention. I myself have a couple businesses, one located in Fishers, and one in Noblesville. Way to go IBJ.
    • all sides of town
      I too welcome this new blog because I live in Nora but am frequently in the north 'burbs. I have only lived in Indy for about 2 years but I believe that it would not be a stretch to have a similar blog for the southside/south suburbs and the western suburbs. This vicinity is big and busy enough to support multiple locale blogs. Best of luck Andrea!

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    1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

    2. Does the $100,000,000,000 include salaries for members of Congress?

    3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

    4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

    5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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