Can mobile, brick-and-mortar eateries coexist in 'burbs?

April 15, 2013
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It remains to be seen whether Fishers’ new rules for mobile businesses will increase food truck traffic in the Hamilton County town—and what impact their arrival could have on established restaurants.

Opponents of the ordinance say opening Fishers to food trucks puts traditional restaurants at a disadvantage, given the overhead that comes with a brick-and-mortar location.

Mobile vendors say they have expenses of their own, not the least of which is fuel for their gas-guzzling trucks. Still, the concerns are understandable, if misguided, said Adam Perry, a Cicero resident who sells Indian-inspired tacos from his Taco Lassi truck—mostly in Indianapolis.

“A lot of people still don’t understand food trucks,” he said. “We’re not corporate raiders, coming in and taking business and profits overseas.”

The point of a mobile business is, well, being mobile. So food trucks rarely return to the same location day after day, and Perry said that’s not likely to change in the suburbs.

“If you park in one spot, you’re just like anybody else,” he said. Instead, food trucks keep moving and find customers via social media. “When we show up, it’s an event.”

Indeed, most of their trips to the ’burbs so far have been for special events on private property—at the invitation of business owners looking for a treat.

Perry and other members of the Indy Food Truck Alliance said they don’t have any desire to harm their brick-and-mortar competitors.

Noblesville resident Tirajeh Jones, for example, turned down an invitation for her Cutie Pie’s Pizza truck to park in front of the Upland Tasting Room on College Avenue in Indianapolis after she noticed a Little Caesar’s Pizza across the street.

“I wouldn’t do that to any restaurant,” she said. “We’re all just trying to make a living, bringing great food to people.”

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  • Finally
    I'm a Fishers resident and work downtown and love checking out the various food trucks. I think the trucks setting up for events or even during the summer concert/movie series will be a welcome addition. I'm looking forward to seeing my favorites closer to home.
  • Cutie Pie
    Would like to see you at the College location. I don't think you would hurt Little Caesar's any. You're two different animals.

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  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

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