Can mobile, brick-and-mortar eateries coexist in 'burbs?

April 15, 2013
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It remains to be seen whether Fishers’ new rules for mobile businesses will increase food truck traffic in the Hamilton County town—and what impact their arrival could have on established restaurants.

Opponents of the ordinance say opening Fishers to food trucks puts traditional restaurants at a disadvantage, given the overhead that comes with a brick-and-mortar location.

Mobile vendors say they have expenses of their own, not the least of which is fuel for their gas-guzzling trucks. Still, the concerns are understandable, if misguided, said Adam Perry, a Cicero resident who sells Indian-inspired tacos from his Taco Lassi truck—mostly in Indianapolis.

“A lot of people still don’t understand food trucks,” he said. “We’re not corporate raiders, coming in and taking business and profits overseas.”

The point of a mobile business is, well, being mobile. So food trucks rarely return to the same location day after day, and Perry said that’s not likely to change in the suburbs.

“If you park in one spot, you’re just like anybody else,” he said. Instead, food trucks keep moving and find customers via social media. “When we show up, it’s an event.”

Indeed, most of their trips to the ’burbs so far have been for special events on private property—at the invitation of business owners looking for a treat.

Perry and other members of the Indy Food Truck Alliance said they don’t have any desire to harm their brick-and-mortar competitors.

Noblesville resident Tirajeh Jones, for example, turned down an invitation for her Cutie Pie’s Pizza truck to park in front of the Upland Tasting Room on College Avenue in Indianapolis after she noticed a Little Caesar’s Pizza across the street.

“I wouldn’t do that to any restaurant,” she said. “We’re all just trying to make a living, bringing great food to people.”

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  • Finally
    I'm a Fishers resident and work downtown and love checking out the various food trucks. I think the trucks setting up for events or even during the summer concert/movie series will be a welcome addition. I'm looking forward to seeing my favorites closer to home.
  • Cutie Pie
    Would like to see you at the College location. I don't think you would hurt Little Caesar's any. You're two different animals.

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  1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

  2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

  3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

  4. Send them back NOW.

  5. deport now

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