Microbrewery eyeing spot at Carmel Farmers Market

January 10, 2014
Back to TopCommentsE-mailPrintBookmark and Share

Opening days is still months away, but organizers of the popular Carmel Farmers Market already are lining up vendors for the summer celebration of Indiana agriculture.

But the fate of (at least) one producer’s participation is hanging on the fate of Senate Bill 16, which would allow the microbrewers to sell their beer at farmers’ markets statewide.

Carmel’s Union Brewing Co.—located less than a mile from the market’s location on the Center Green at Carmel City Center—has expressed preliminary interest in one of its 64 booths despite the uncertainty.

It did last year, too, when a similar bill made it through the Senate but died in the house.

“We told them if the bill passes, we’ll have a spot for them,” said market President Ron Carter, also a member of the City Council. “We would love to have them there.”

The pending legislation would allow carryout craft beer sales—no sampling or on-site consumption—of up to 576 ounces (two cases of 12-ounce bottles or nine 64-ounce growlers), as long as the entire brewing process occurs in Indiana.

Brewers of Indiana Guild lobbyist Mark Webb told The Statehouse File that the measure would allow the state’s 78 microbreweries to expand their reach—and their customer base.

The bill also would even the playing field between craft brewers and farm wineries, which have been permitted to sell their wares at farmers’ markets for years. Bargersville-based Mallow Run Winery, for example, is a Carmel Farmers Market staple.

“It’s a low-cost way for them to get a following on the north side of Indianapolis,” Carter said. “They’ve drawn a lot of people down to the winery.”

Carmel Farmers Market has promised to post a vendor list for the summer of 2014 by mid-April, about a month after the General Assembly is set to adjourn (and its Winter Farmers Market closes up shop for the season). New laws typically take effect July 1.

So what’s your take on the proposal? Ever had a hankering for craft beer when you’re buying farm-fresh sweet corn and fresh eggs?

ADVERTISEMENT
  • Why
    Aren't farmers markets all about nutrition? Would selling beer in this venue appear to be endorsing it as a lifestyle?
    • What?
      Endorsing it as a lifestyle? Aren't we all entitled to make our own decisions on what we consume? So should the market stop allowing the sale of sweet roles and creeps because they aren't "about nutrition"
    • Locals
      And farmer's markets aren't all about nutrition. They're about buying food and drink of which you known the origins. Local beer makes perfect sense at farmer's markets, which already showcase local farmers, local bakeries, and local wineries.
    • Ha
      Nutrition? Yeah...the burritos, pies, cakes, and other "nutritious" foods have no business being surrounded by local beer.

    Post a comment to this blog

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT
    1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

    2. Does the $100,000,000,000 include salaries for members of Congress?

    3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

    4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

    5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

    ADVERTISEMENT