Auto dealer pitches Noblesville development, future transit hub

February 14, 2014
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An affiliate of Indianapolis-based Ed Martin Automotive Group wants to rezone 40 acres of land at the northwest corner of State Road 37 and 141st Street for a planned Toyota dealership and other mixed-use development—including a possible transit hub.

The vacant property, which Prime Development of Indiana LLC has under contract, surrounds a parcel that’s now home to a stand-alone frozen custard stand. The Nickel Plate rail line runs along its western border.

About 5 acres in that area “may be suitable and ultimately offered for use to serve as a bus or rail passenger terminal in conjunction with a proposed long-range transit initiative,” the developer said in its rezoning and preliminary development plan request.

“We are actively communicating with the city” about setting aside property for a transit hub, said Ed Martin attorney Andi Metzel, a partner at Benesch, Friedlander, Coplan & Aronoff LLP in Indianapolis. “It’s definitely part of the long-range vision for being a good community partner.”

The developer also plans to turn over land to the city of Noblesville to extend Herriman Boulevard south through the property. It would connect with Fishers’ Britton Park Road south of 141st Street.

Ed Martin Pointe would be anchored by a Toyota dealership on 10 acres east of the extended Herriman. A preliminary site plan shows a 50,000-square-foot building and 699 parking spaces. Metzel said the dealership is expected to create about 100 jobs.

The project represents a “considerable investment” in Noblesville, Metzel said. She said a cost estimate is not yet available.

“It’s a definite complement to area and other development on that corridor,” she said.

The automotive group already has eight dealerships in central Indiana, including a Toyota outlet in Anderson. Metzel said the Noblesville location will not affect operations at existing locations.

Construction could start as soon as the city signs off on the project, she said. If work starts this spring, the dealership could be open by summer.

Metzel said the developer also is engaged in “active conversations” with potential users for the rest of the property: a 12.9-acre parcel with frontage along 141st west of Herriman, 5 acres north of that along the rail line, and a 9.5-acre tract north of the dealership.

Officials will begin reviewing the project next week. It likely will be on the Noblesville Plan Commission’s agenda in March.

If it’s approved, the Toyota dealership would join a growing array of car-shopping options along State Road 37 from 126th Street (Cadillac and Ford) north to State Roads 32/38, where auto dealer Terry Lee is building a Hyundai lot to anchor a bigger development.

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  • Sad
    It's sad that SR 37 is developing into another Automobile Row like Shadeland Ave or Pike Plaza. 20 years from now those same dealers will move on and SR 37 will become blighted. Fishers Development Department is by far the most short-sighted group of people within the entire region.
    • Mike's right
      Add to that list 96th Street, west of Meridian. Fishers Development Dept. should do a road trip and check out the abandoned areas on Shadeland and Pike Plaza and what those areas became and what the crime rates are before they keep making this decision. (And be sure to wear your bullet-proof vests!)
      • Custard
        The Old Custard Stand is staying, right?
        • Bullet-proof vests on 96th street??
          That was very Hamilton County of you, Elaine!
        • Fishers Town Bozos
          Fishers will let anyone come in and build. Example: CP Morgan...That's why the place is turning into another ghetto. Fishers has never had any strong town leaders with a solid vision for the future. They're a bunch of bozos.
        • Who's short sighted?
          Doesn't matter if it's car lots, big box retailers or whatever. If the population moves, anything can be abandon ned. Having a transit hub is something that if Shadeland or Pike Plaza had, those areas may still be swinging. I think the posters are short sighted.
        • Custard stand property is separate
          The proposal does not affect The Old Custard Stand property.
        • Not Fishers?
          This article doesn't mention Fishers at all, but Noblesville. Is that land not annexed to Fishers?
          • Noblesville
            The rezoning application is filed in Noblesville. My understanding it 141st Street itself is in Fishers, but the property to the north is Noblesville.
          • Fishers or Noblesville?
            If it is at 141 and 37, wouldn't that be Fishers? And the comments about poor foresight in Fishers are accurate. Too many "vinyl village" type homes that deteriorate quickly and look terrible.
          • Noblesville, not Fishers
            Not sure why all the Fishers hate....this project is in Noblesville and will be approved by Noblesville leaders...not Fishers. Secondly, to compare the infrastructure, and demos of Fishers to anything that ever existed on Shadeland or Pike plaza is laughable. Please attend a plan commission/council meeting instead of typing an uneducated opinion on a forum.
            • Noblesville not Fishers?
              It appears that the parcel of land in question is actually Noblesville. Fishers has the plots south of 141 and to the west of the train tracks.
            • Uneducated comments
              Mike---C.P.Morgan did not start a new neighborhood after 2003 in Fishers. The Pulte neighborhood land at Oilo and 126th was originally owned by C.P. but sold it because C.P.Morgan was told they would not be welcome any longer.
            • Oh Bob...
              Dave could not be more correct on this one. How can anyone look at Pike Plaza/Shadeland/Madison Ave and conclude that Fishers is any different or is headed down a different path? While Fishers might be a little wealthier than those areas once were, the complete lack of urban planning and the auto-dependent suburban sprawl is exactly like Pike Plaza and the others. What's so different about Fishers, Bob? And not to single out Fishers here - Greenwood, Avon, Plainfield and Brownsburg are the same.
            • mixed use is key
              I'd add Southern Plaza on the south side with auto dealers lined up and now gone. It looks terrible. However, mixed use development will be key to maintaining the interest, vitality and integration over the long term.
            • Never abandoned
              Ed Martin has been on Shadeland for nearly 50 years and is still there doing business today. They are very active in the community they also opened a store in Anderson when others would not. They are still there and active in the community. Not every business runs,some stay and try to be a good neighbor. What would you suggest along 37? It s not an appropriate area for a neighborhood or a park. What is wrong with a good business neighbor?
            • Oh Indy
              You mentioned the most obvious difference...affluence. Remember Fishers Corporate Town boundary stretches from White River to the far east side of Geist Resevoir. When you add in the tax base/residential neighborhoods of Hamilton Proper, Masthead, Cambridge, Canal Place,Thorpe Creek,Idlewood,Bridgewater,Lake Stonebridge,Tremont, Saxony, not to mention the golf course communities of Grey Eagle, River Ridge/Highlands, and Windemere you have high end custom built development that will never turn into Shadeland. Furthermore the recent downtown Fishers plan/redevelopment is providing a central place and identity with over $70 million in construction in just 3 urban, ped friendly projects with many more to come. The business front is bright with Launch Fishers business incubator that the state just copied the blue print of. The other smart thing Fishers has accomplished is a very fiscally responsible history with the lowest debt per capita in Hamilton County and $15 mil in the bank. Have there been mistakes and development approved that shouldn't have been? Absolutely, but name me one city/town that hasn't...even our sacred neighbors to the west.
            • land is not in Fishers
              The property in question is in Noblesville, not Fishers.
            • Bob
              The 15 mil in the bank is down to 6 mill and oh yeah Scott Fadness has used TIFs to pay for Fishers involment in development. Also didn't the owner of the Hamilton Proper golf course file for bankruptcy? How many jobs has Launch Fishers created? Is Launch Fishers funded by tax dollars? Will Fishers have the money to payback the money owed when it becomes due? While on the surface Fishers may seem in great shape I believe there are more questions about its finicial future than answers.
            • not true
              Mike thats just not true sir!

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