Casual-dining chain to test new concepts in Fishers, Noblesville

March 7, 2014
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A high-profile-yet-long-vacant former Bennigan’s restaurant along Interstate 69 in Fishers is slated to be torn down this spring to make way for Bubba’s 33—a new pizza/burgers/beer concept from casual dining chain Texas Roadhouse Inc.

If that’s not enough, the Louisville-based company also is planning a fast-food restaurant called Jaggers for the Prairie Lakes retail center at 146th Street and State Road 37 in Noblesville.

A corporate spokesman didn’t respond to an inquiry from IBJ, but public records provided a peek at the plans.

As proposed, Bubba’s 33 would occupy a new 8,700-square-foot building, slightly larger than the existing restaurant. Vacant for at least five years, the building at 9770 North by Northeast Blvd. is attached to an AmericInn limited-service hotel. When it’s rebuilt, the restaurant will be separate.
No outdoor seating is planned, but the prototype Bubba’s in Fayetteville, N.C., features entire walls made of overhead garage doors that are opened when weather allows. (Odds are that’s a little more often there than it will be here.)

The North Carolina location, which opened last summer, specializes in stone-baked pizzas, fresh-ground burgers and whistle-whetting beer served at an icy 33 degrees.

The restaurant’s name is a nod to its everyman appeal. “There’s a little bit of Bubba in all of us,” according to the menu. (Fun fact: Its namesake burger is made with 33 percent bacon.)
Just seven miles north of the future Bubba’s 33—honk at the old-school Texas Roadhouse in between—is the future Jaggers, described in a sign variance request as the first of its kind.

Texas Roadhouse “has specifically and strategically selected Noblesville for their flagship location for this concept,” wrote Emily Bernahl of Illinois-based design firm GreenbergFarrow.

Renderings of the proposed 3,400-square-foot building show a drive-through and hint at its menu staples: chicken, burgers and salads. (No word on the bacon content.)

Jaggers is planned for 1.8 acres of vacant land at 14570 Mundy Drive, one of three remaining out lots in the Marsh-anchored development.

Publicly traded Texas Roadhouse has more than 400 family-friendly steakhouses in 49 states. But this isn’t the first time the Louisville-based company has looked across the Ohio River to test a concept. Founder Kent Taylor opened the original Texas Roadhouse 21 years ago in Clarksville, Ind.

Company leaders think the steakhouse chain could grow to as many as 800 locations over time—25 to 30 openings are planned for 2014—but President Scott Colosi told analysts last month that trying new ideas is important for the staff and the business alike.

"We recognize there's always a risk when you go to multiple concepts," he said without providing any specifics of the company's plans. But "we think that risk is well worth looking at."

He said any new concepts would have to fit the Texas Roadhouse mold, with "scratch-based food, a high level of service and a high level of energy and fun."

"Those are the types of things we would think about if we were going to do something else," he said.

  • YES!
    YES! Another chain! Nothing, but the best for all-original Fishers, IN! Happy that I moved out.
    • Wallbanger - glad you got left
      Glad you left too! Bring on Bubba's! Fishers Resident
    • Tax bribe?
      Did Fishers divert any tax money to bribe the company into locating here?
    • Good Riddance Wallbanger
      Wallbanger: Although I don't live in Fishers, I'm sure I speak for the citizens of Fishers when I say that Fishers is a better place without your negativity. I'm sure they're "happy that [you] moved out."
      • What Chains?
        Wallbanger - Bubba's 33 is not a chain. Only one other location exists. How is that a chain? Your comment has no merit. Enjoy living in your mystical magical town full of all-original eateries.
      • Just curious
        Did Texas Roadhouse say if they are purchasing that building and land from its current owner, or are they leasing it?
      • Both Restaurants are Part of a Chain
        Please see end of first paragraph - Bubba’s 33—a new pizza/burgers/beer concept from casual dining chain Texas Roadhouse Inc. Jaggers is a part of Texas Roadhouse Inc. too.
      • Later!
        Glad you are gone Wallbanger. And so are the 1950's when most restaurants were mom and pop. Welcome to modern America.
      • Pay your employees
        I found out this establishment only pays bartenders $2.13 an hour. If you have to profit from paying this type of wage then you'd cut corners on product quality. I will not support this type of establishment!

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      1. Why not take some time to do some research before traveling to that Indiana town or city, and find the ones that are no smoking either inside, or have a patio? People like yourself are just being selfish, and unnecessarily trying to take away all indoor venues that smokers can enjoy themselves at. Last time I checked, it is still a free country, and businesses do respond to market pressure and will ban smoking, if there's enough demand by customers for it(i.e. Linebacker Lounge in South Bend, and Rack and Helen's in New Haven, IN, outside of Fort Wayne). Indiana law already unnecessarily forced restaurants with a bar area to be no smoking, so why not support those restaurants that were forced to ban smoking against their will? Also, I'm always surprised at the number of bars that chose to ban smoking on their own, in non-ban parts of Indiana I'll sometimes travel into. Whiting, IN(just southeast of Chicago) has at least a few bars that went no smoking on their own accord, and despite no selfish government ban forcing those bars to make that move against their will! I'd much rather have a balance of both smoking and non-smoking bars, rather than a complete bar smoking ban that'll only force more bars to close their doors. And besides IMO, there are much worser things to worry about, than cigarette smoke inside a bar. If you feel a bar is too smoky, then simply walk out and take your business to a different bar!

      2. As other states are realizing the harm in jailing offenders of marijuana...Indiana steps backwards into the script of Reefer Madness. guys voted for your Gov...up to you to vote him out. Signed, Citizen of Florida...the next state to have medical marijuana.

      3. It's empowering for this niche community to know that they have an advocate on their side in case things go awry.

      4. Apparently the settlement over Angie's List "bundling" charges hasn't stopped the practice! My membership is up for renewal, and I'm on my third email trying to get a "basic" membership rather than the "bundled" version they're trying to charge me for. Frustrating!!

      5. a vendor to both of these builders I guess I have the right to comment. Davis closed his doors with integrity.He paid me every penny he owed me. Estridge,STILL owes me thousands and thousands of dollars. The last few years of my life have been spent working 2 jobs, paying off the suppliers I used to work on Estridge jobs and just struggling to survive. Shame on you Paul...and shame on you IBJ! Maybe you should have contacted the hundreds of vendors that Paul stiffed. I'm sure your "rises from the ashes" spin on reporting would have contained true stories of real people who have struggled to find work and pay of their debts (something that Paul didn't even attempt to do).