Casual-dining chain to test new concepts in Fishers, Noblesville

March 7, 2014
Back to TopCommentsE-mailPrintBookmark and Share

A high-profile-yet-long-vacant former Bennigan’s restaurant along Interstate 69 in Fishers is slated to be torn down this spring to make way for Bubba’s 33—a new pizza/burgers/beer concept from casual dining chain Texas Roadhouse Inc.

If that’s not enough, the Louisville-based company also is planning a fast-food restaurant called Jaggers for the Prairie Lakes retail center at 146th Street and State Road 37 in Noblesville.

A corporate spokesman didn’t respond to an inquiry from IBJ, but public records provided a peek at the plans.

As proposed, Bubba’s 33 would occupy a new 8,700-square-foot building, slightly larger than the existing restaurant. Vacant for at least five years, the building at 9770 North by Northeast Blvd. is attached to an AmericInn limited-service hotel. When it’s rebuilt, the restaurant will be separate.
No outdoor seating is planned, but the prototype Bubba’s in Fayetteville, N.C., features entire walls made of overhead garage doors that are opened when weather allows. (Odds are that’s a little more often there than it will be here.)

The North Carolina location, which opened last summer, specializes in stone-baked pizzas, fresh-ground burgers and whistle-whetting beer served at an icy 33 degrees.

The restaurant’s name is a nod to its everyman appeal. “There’s a little bit of Bubba in all of us,” according to the menu. (Fun fact: Its namesake burger is made with 33 percent bacon.)
Just seven miles north of the future Bubba’s 33—honk at the old-school Texas Roadhouse in between—is the future Jaggers, described in a sign variance request as the first of its kind.

Texas Roadhouse “has specifically and strategically selected Noblesville for their flagship location for this concept,” wrote Emily Bernahl of Illinois-based design firm GreenbergFarrow.

Renderings of the proposed 3,400-square-foot building show a drive-through and hint at its menu staples: chicken, burgers and salads. (No word on the bacon content.)

Jaggers is planned for 1.8 acres of vacant land at 14570 Mundy Drive, one of three remaining out lots in the Marsh-anchored development.

Publicly traded Texas Roadhouse has more than 400 family-friendly steakhouses in 49 states. But this isn’t the first time the Louisville-based company has looked across the Ohio River to test a concept. Founder Kent Taylor opened the original Texas Roadhouse 21 years ago in Clarksville, Ind.

Company leaders think the steakhouse chain could grow to as many as 800 locations over time—25 to 30 openings are planned for 2014—but President Scott Colosi told analysts last month that trying new ideas is important for the staff and the business alike.

"We recognize there's always a risk when you go to multiple concepts," he said without providing any specifics of the company's plans. But "we think that risk is well worth looking at."

He said any new concepts would have to fit the Texas Roadhouse mold, with "scratch-based food, a high level of service and a high level of energy and fun."

"Those are the types of things we would think about if we were going to do something else," he said.

  • YES!
    YES! Another chain! Nothing, but the best for all-original Fishers, IN! Happy that I moved out.
    • Wallbanger - glad you got left
      Glad you left too! Bring on Bubba's! Fishers Resident
    • Tax bribe?
      Did Fishers divert any tax money to bribe the company into locating here?
    • Good Riddance Wallbanger
      Wallbanger: Although I don't live in Fishers, I'm sure I speak for the citizens of Fishers when I say that Fishers is a better place without your negativity. I'm sure they're "happy that [you] moved out."
      • What Chains?
        Wallbanger - Bubba's 33 is not a chain. Only one other location exists. How is that a chain? Your comment has no merit. Enjoy living in your mystical magical town full of all-original eateries.
      • Just curious
        Did Texas Roadhouse say if they are purchasing that building and land from its current owner, or are they leasing it?
      • Both Restaurants are Part of a Chain
        Please see end of first paragraph - Bubba’s 33—a new pizza/burgers/beer concept from casual dining chain Texas Roadhouse Inc. Jaggers is a part of Texas Roadhouse Inc. too.
      • Later!
        Glad you are gone Wallbanger. And so are the 1950's when most restaurants were mom and pop. Welcome to modern America.

      Post a comment to this blog

      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
      You are legally responsible for what you post and your anonymity is not guaranteed.
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      1. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

      2. If you only knew....

      3. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

      4. The facts contained in your post make your position so much more credible than those based on sheer emotion. Thanks for enlightening us.

      5. Please consider a couple of economic realities: First, retail is more consolidated now than it was when malls like this were built. There used to be many department stores. Now, in essence, there is one--Macy's. Right off, you've eliminated the need for multiple anchor stores in malls. And in-line retailers have consolidated or folded or have stopped building new stores because so much of their business is now online. The Limited, for example, Next, malls are closing all over the country, even some of the former gems are now derelict.Times change. And finally, as the income level of any particular area declines, so do the retail offerings. Sad, but true.