Noblesville bakery-cafe setting up shop in Zionsville

April 4, 2014
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Rosie’s Place has found its spot in Zionsville.

The popular downtown Noblesville café and bakery plans to open a second location this year in Zionsville’s Village business district. It is taking over space at 10 S. Main St. that has been vacant since Le Dolce Vita closed its doors in January.

Owners Debbi and Michael Bourgerie had been looking to expand, but wanted to keep the small-town feel the restaurant has established in its four years on Noblesville’s courthouse square.

“We’re very picky,” said Michael, a former small-business consultant now working full-time to help his wife’s entrepreneurial dreams come true.

The Bourgeries, both 49, settled in Carmel about 10 years ago after following Michael’s career across the country. As their children approached college, Debbi “wanted to do something with her talents,” her husband said.

So she drew on a childhood spent helping with her family’s St. Louis cafeterias, opening the cozy breakfast-and-lunch spot in Noblesville and introducing Hoosiers to regional specialties like the gooey butter cookies Rosie’s now sells wholesale.

They were drawn to Zionsville’s brick Main Street because of its similarities to downtown Noblesville, with historic buildings and mom-and-pop merchants.

Extensive renovations are planned for the new location, previously home to Eagle Creek Coffee Co. Michael said the kitchen will be expanded—likely becoming the production hub for Rosie’s wholesale baked goods and homemade granola—and the space freshened up. He expects the work to take four to six months.

Named for Debbi’s grandmother, Rosie’s also has an e-commerce site, which allows customers anywhere to order treats to be delivered by UPS. And the bakery has a deal with local businesses including Hare Chevrolet, which sends customers a six-pack of cookies as a thank-you for every sale. Other such arrangements are in the works, Michael said.

Rosie’s goodies also are available at other local businesses, including Joe’s Butcher Shop in Carmel, several locations in downtown Indianapolis and the Noblesville Farmers Market.

The Noblesville restaurant prides itself on its locally sourced, made-from-scratch menu, and Michael said the new location will follow suit.

The Bourgeries have pulled historic photos of the Zionsville space—once home to the McGuire grocery store and Elliott’s Drugs—in hopes of returning it to its heyday.

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  • Good news
    Congratulations on the expansion plans. I've never been to your bakery but frequented Le Dolce Vita. It's great to hear that a new place is coming. I look forward to giving it a try! Welcome to Zionsville!
  • Yeah for Rosie's
    I've been to your Noblesville locations a few times and have always enjoyed my meals there and the atmosphere. So glad to have you closer!!
  • Welcome!
    Welcome to Zionsville!
  • Welcome!
    Welcome to Zionsville!
  • Congrats!
    Glad to see you expanding. Now Zionsville will have a chance to experience and enjoy a Noblesville Square treasure! Best Wishes Keith and Raquel

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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