Developer reveals plans for $40M Westfield project

May 9, 2014
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A Westfield-based investment group is working on plans for a so-called “life wellness” development on land it’s buying from Westfield-Washington Schools.

Dubbed “The Junction” in a rezoning application, the mixed-use project at U.S. 31 and State Road 32 could include a medical office building, family entertainment center and hotel/meeting space in addition to some retail uses.

As IBJ reported last week, the school district has agreed to sell the 9.6-acre property—now home its football/track stadium and junior varsity baseball field—to Westfield Community Investors for $4 million. The group also has a $2 million option on an adjacent 4.5-acre parcel, which won’t be developed immediately.

Superintendent Mark Keen described The Junction as a $40 million development, but said it can’t get started until the school district builds a new football stadium. He asked the Westfield City Council for $2.5 million to accelerate construction, saying property taxes from the project will repay the city’s investment within three years.

City Council is expected to hold a public hearing on the funding request May 12. The panel also will get its first look at the developer’s conceptual plans for the site. (See renderings below.)

EdgeRock Development LLC is seeking to rezone the property as a planned unit development—establishing special rules and development standards. A project narrative included with the application said uses will include “medical, office, fitness, lodging, senior residential, restaurants and entertainment.”

A preliminary site plan shows six multistory buildings on the land west of Shamrock Boulevard. Another three are planned for the second phase east of Shamrock.

Westfield residents R. Birch Dalton and Randy Zentz are leading the project, which they say will complement the schools, the neighborhood and the city’s Grand Junction downtown redevelopment plan.

A two- to three-story medical office building likely will be the first puzzle piece to fall into place.

“There has been a tremendous amount of interest from a variety of medical services providers and investors,” EdgeRock said in a prepared statement, adding that a deal is imminent.

If the zoning change is approved, construction could begin next year—or whenever the athletic fields are relocated.

The Junction, conceptual rendering Conceptual rendering of view from raised intersection of U.S. 31 and State Road 32. (Click to enlarge.)

The Junction, conceptual renderingConceptual rendering of view from future roundabout at State Road 32 and Shamrock Boulevard. (Click to enlarge.)

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  • Westfield
    Info
  • Highway 31
    Didn't they shift the new highway 31 west to avoid the school event fields, resulting in the loss of all the businesses along the west side (Taco Bell, the hotel, etc)? But now they are selling off the fields? Maybe I'm wrong, but seems like a waste if that was the case.
  • Senior living portion
    Since Eric Turner represents Westfield, will his family business have anything to do with this?
  • Positive change
    US 31 is not moving, it is just growing, and the area for the new football field was planned before Major Moves and US 31 changes. The old field was great for a small school, and although sad to see it go, Westfield has outgrown that site, and the highest best use for that corner is not a football stadium any more.

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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