Upstart grocer Fresh Thyme eyes Fishers site

July 18, 2014
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Specialty grocery startup Fresh Thyme Farmers Market is eyeing a location on 116th Street in Fishers, where it would anchor a commercial development just east of Hoosier Road.

High-end competitor Whole Foods shelved its plans for that site last year.

Developers HDG Mansur and Lauth Group are asking the town for permission to install a traffic signal for the proposed Arbor Village project at 11387 E. 116th St. A site plan shows the store and related parking on the eastern portion of the undeveloped land.

Plans HDG submitted last year also included a stand-alone bank and 30,000 square feet of additional retail space.

As IBJ reported in March, Phoenix-based Fresh Thyme plans to open its first eight stores this year—including two in Indianapolis—and expects to have 60 locations within the next five years.

Its first central Indiana location debuted last month on U.S. 31 north of the Greenwood Park Mall.

Fresh Thyme also plans to open a store at 4225 E. 82nd St. in the Lake Clearwater area this year, and the company is targeting a 2015 opening for a store at 2342 W. 86th St.

Fresh Thyme, which describes itself as a cross between a farmers market and a full-service grocery store, faces a range of competition from specialty grocers including Whole Foods, The Fresh Market and Earth Fare.

The Fresh Market entered the Fishers market last fall, opening a store on 116th Street just west of Cumberland Road—about two miles’ west of Fresh Thyme’s proposed location and across the street from a Kroger store.

Earth Fare has locations in Carmel and Noblesville, and Whole Foods has stores in Carmel and Indianapolis.

  • Roundup?
    Haven't seen a northside roundup in a while. I'd love an update on new retailers/restaurants coming to the area. For example, there's a Perkins sign at Bergen & Tegler (Noblesville). Gandolfo’s New York Delicatessen near there, across from Hamilton Town Center. And the new adds to Fishers Marketplace: Chicago's Aurelio's Pizza, Taco Bell, Children's Learning Adventure, Nutrishop. And the new Culver's almost complete at Olio & Southeastern Parkway. I want more updates!
    • OK, you talked me into it
      I'll do a retail roundup next week. Thanks for reading!
    • Oversaturation?
      I enjoy the products at all of the organic/natural grocerers mentioned in the article (despite the higher $), but it seems there are a lot of these types of grocerers in relatively small area. Does each north suburb need 2-3 of these? Plus, you have 3-4 on the far north side of Indy.
    • Not all will survive
      With respect to other comments, I agree that we have too many of these already on north side. Like the grocery wars of the 1980's, some of these new operations will fail. RIP - Cub Foods,Preston Safeway, Lowells, IGA, etc.
    • Great for Fresh Thyme
      I am glad to see Fresh Thyme is being agressive in this market. I am very happy to see they opened on the South side first. I have worked for one of these high end groceries in the past. All we heard was how the Southside needed one as well. I agree. I am glad to see they are opening in diffrent areas of town to give the other stores competition. That should help with some of the pricing. Indianapolis is catching up with stores that have been open on the East coast for years. Can't wait to see this one too. I agree a new Retail Roundup would be good.
    • Ben/Bob
      I'm not sure that I wholly (no pun intended, okay it was, Whole Foods)agree that the North Side is oversaturated. One in each area would be okay. Whole Foods near Carmel serves Carmel and Westfield, Trader Joes serves NE Indy, 116th and Olio serves old Fishers while the one East of there would better serve "new" Fishers and NW Hancock County, SW Madison County and so on. Plus each has unique offerings.
    • Marion co west side
      We need some of these stores on the west side in Marion County. We now travel a long way to go to a store that offers what we want! We love Eagle Creek Park but would like some other amenities like good groceries!
    • "Old Fishers"
      I disagree that 116th & Olio serves "Old Fishers" (what about west of 116th?). The grocery stores at 116th and Allisonville are sorely outdated. I'd love to see that Marsh get a makeover or leave and the Kroger could use a refresh. The western side of Fishers has to travel to Carmel or Hamilton Town Centre for Earth Fare, Castleton and fight the crazy traffic at Trader Joes, or live off of rotisserie chicken from Fresh Market at 116th and Cumberland, still not very convenient if you live west of the freeway.

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