Oval Vodka joins Indy Light Series

April 16, 2009
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Officials for ovalOval Vodka, producer and importer of the new super-premium vodka from Austria, announced today that they will be participating in the Indy Light Series with Alliance Motorsports, in a one-year sponsorship agreement. This marks the first time ever that Oval has entered into auto racing. 

“By joining Alliance Motorsports, Oval demonstrates that the world of auto racing is continuing to capture the attention of international spectators,” said Jeff Matthews, co-owner of Alliance Motorsports. “We are excited to have them on board and look forward in developing a strong relationship.”

To kick-off its new sponsorship, Oval is awarding six race fans tickets to Indianapolis for the races and Carb Day on May 22 and for the Indianapolis 500 on May 24.

In addition to the races, the winners also will participate in all pre-race festivities including a concert by the alternative rock group 3 Doors Down on May 22. 

"All of us at Oval Vodka are thrilled to offer our consumers the opportunity to participate in the race events at Indianapolis," said Liz Hoelbling, marketing manager for Oval Vodka. "Since the Firestone Light Indy Series circuit travels through our key markets, the partnership with Alliance Motorsports is a natural fit and will allow us to reach out to our consumers about drinking and driving responsibly."

For more information, visit ovalvodka.com. 
  • DAng, to of my favorits. DRInkin and drving. THe IRL rocks again. NOthing liek getting all lickerd up befour a IRl race NORmly I drink the beers but now I got a try OVal VODka. THe official liker of the IRl. ITs OVAlicous.
  • This could open up a world of possible sponsorship for the mini-crapwagons, no doubt many of them will want to step up to the full flying circus of garbage scows at some point. Consider the possibilities:
    Dang Furriner Cognac. We'll Blow Their Doors Off Bourbon. Boring Street Parade Rum. Elmer Dun Got Shot To Death By Mari's Boyfriend Hooch. Bigger Than Nascar And F1 Malt Liquor. Our Cars Don't Fly Wine.

    This is gonna be grate. :gomer:
  • needs more Al Jr. :lol:
  • Wow, the TG/IRL Haters are out early today. I know how much the good news irritates them.

    Good for the IRL. Any sponsorship is good, especially in this economic climate. The Super premium Vodkas definitley are spending money to promote themselves. High end vodkas bring in high end fans. Good to see that Oval (names works well for the IRL) is putting promotions in with their sponsorship.

    Anthony, was this a sponsor through Just Marketing?
  • High end vodkas bring in high end fans :lol:

    did you really just say that? Show me where any sponsor the EARL has had has brought in anything remtely called fan.

    needs more Rachels Tater Chips
  • I'm 90 percent certain Just Marketing was not involved in this deal. I have a call into them, and am waiting to hear back to get confirmation. Thanks for reading.
  • Just got confirmation, Just Marketing is not involved in the deal.
  • Can LilAl be crew (hiccup) chief? :lol:
  • Take bets on EARL TV @ LBGP? Ima go with <.18
  • Thanks Anthony.


    Did you really post something that stupid? Show me where any sponsor the EARL has had has brought in anything remtely called “fan.”

    Really? Do you mean that, or where you indulging in some adult beverages?
  • IndyMan:

    Don't mind 'ol DH. He's just caught up in his rancor. Besides, how else would he pass the time 'sides being incredulous? That's why he's called Duh Hooey. After all, he's Homer Simpson's first cousin and a distant relative (although he won't admit it) of Anthony George - let's say kind of like the Kentucky version of the epitome of racing.....now that'll get him going!

    Zoom, zoom.......
  • if you knowed what daHooey means, you wood not be provoking it. :lol:

    Yes, i really menated that. The longest most consistent viral sponsor in EARL is Cancer Sticks (Mboro). Axe yourself why.

    there is no value or ROI when you gotta pay 2mill for a sidepod on a crapwagon that gets 200k casual viewers on ReVersus. Think about it.

    A billboard on I-65 has more effect.
  • So what does DaHooey mean? You have made me curious, and I will be happy to provoke it if that gets us an answer.

    Obviously a lot of sponsors, alot more than your dear cart/ccws/owrs, feel they are getting value.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?