Oval Vodka joins Indy Light Series

April 16, 2009
Back to TopCommentsE-mailPrintBookmark and Share
Officials for ovalOval Vodka, producer and importer of the new super-premium vodka from Austria, announced today that they will be participating in the Indy Light Series with Alliance Motorsports, in a one-year sponsorship agreement. This marks the first time ever that Oval has entered into auto racing. 

“By joining Alliance Motorsports, Oval demonstrates that the world of auto racing is continuing to capture the attention of international spectators,” said Jeff Matthews, co-owner of Alliance Motorsports. “We are excited to have them on board and look forward in developing a strong relationship.”

To kick-off its new sponsorship, Oval is awarding six race fans tickets to Indianapolis for the races and Carb Day on May 22 and for the Indianapolis 500 on May 24.

In addition to the races, the winners also will participate in all pre-race festivities including a concert by the alternative rock group 3 Doors Down on May 22. 

"All of us at Oval Vodka are thrilled to offer our consumers the opportunity to participate in the race events at Indianapolis," said Liz Hoelbling, marketing manager for Oval Vodka. "Since the Firestone Light Indy Series circuit travels through our key markets, the partnership with Alliance Motorsports is a natural fit and will allow us to reach out to our consumers about drinking and driving responsibly."

For more information, visit ovalvodka.com. 
  • DAng, to of my favorits. DRInkin and drving. THe IRL rocks again. NOthing liek getting all lickerd up befour a IRl race NORmly I drink the beers but now I got a try OVal VODka. THe official liker of the IRl. ITs OVAlicous.
  • This could open up a world of possible sponsorship for the mini-crapwagons, no doubt many of them will want to step up to the full flying circus of garbage scows at some point. Consider the possibilities:
    Dang Furriner Cognac. We'll Blow Their Doors Off Bourbon. Boring Street Parade Rum. Elmer Dun Got Shot To Death By Mari's Boyfriend Hooch. Bigger Than Nascar And F1 Malt Liquor. Our Cars Don't Fly Wine.

    This is gonna be grate. :gomer:
  • needs more Al Jr. :lol:
  • Wow, the TG/IRL Haters are out early today. I know how much the good news irritates them.

    Good for the IRL. Any sponsorship is good, especially in this economic climate. The Super premium Vodkas definitley are spending money to promote themselves. High end vodkas bring in high end fans. Good to see that Oval (names works well for the IRL) is putting promotions in with their sponsorship.

    Anthony, was this a sponsor through Just Marketing?
  • High end vodkas bring in high end fans :lol:

    did you really just say that? Show me where any sponsor the EARL has had has brought in anything remtely called fan.

    needs more Rachels Tater Chips
  • I'm 90 percent certain Just Marketing was not involved in this deal. I have a call into them, and am waiting to hear back to get confirmation. Thanks for reading.
  • Just got confirmation, Just Marketing is not involved in the deal.
  • Can LilAl be crew (hiccup) chief? :lol:
  • Take bets on EARL TV @ LBGP? Ima go with <.18
  • Thanks Anthony.


    Did you really post something that stupid? Show me where any sponsor the EARL has had has brought in anything remtely called “fan.”

    Really? Do you mean that, or where you indulging in some adult beverages?
  • IndyMan:

    Don't mind 'ol DH. He's just caught up in his rancor. Besides, how else would he pass the time 'sides being incredulous? That's why he's called Duh Hooey. After all, he's Homer Simpson's first cousin and a distant relative (although he won't admit it) of Anthony George - let's say kind of like the Kentucky version of the epitome of racing.....now that'll get him going!

    Zoom, zoom.......
  • if you knowed what daHooey means, you wood not be provoking it. :lol:

    Yes, i really menated that. The longest most consistent viral sponsor in EARL is Cancer Sticks (Mboro). Axe yourself why.

    there is no value or ROI when you gotta pay 2mill for a sidepod on a crapwagon that gets 200k casual viewers on ReVersus. Think about it.

    A billboard on I-65 has more effect.
  • So what does DaHooey mean? You have made me curious, and I will be happy to provoke it if that gets us an answer.

    Obviously a lot of sponsors, alot more than your dear cart/ccws/owrs, feel they are getting value.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by