Pacers partner with Clarian to improve citizen wellness

November 3, 2008
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clarianThe Indiana Pacers are bellowing out a call to change—one that goes far beyond the new look team that has taken the floor this year. On Oct. 31, the Pacers announced a partnership with Clarian Health to improve health awareness and education of area residents. Clarian’s “A Call to Change” mantra was the official theme of the night at the Pacers Nov. 1 home opener, and it’s a theme the Pacers plan to carry forward throughout the year.

The key element of this partnership will be a year-round health awareness and improvement program for Indiana residents. This will involve sponsoring Clarian Health’s free health screenings for Hoosiers. These free screenings will occur monthly on selected Thursday’s at Conseco Fieldhouse, and at locations in Marion, Boone and Hamilton counties from November through May. Current and former Pacers players, coaches, Pacemates and mascots will be participating at these screenings.

“The Indiana Pacers have a history of being involved in the community, a history that goes all the way back to the team’s inaugural season in 1967,” said Herb Simon, Pacers Sports & Entertainment CEO. “This kind of exceptional joint venture is definitely keeping with our organization’s renewed and heartfelt commitment of being good community citizens and contributing in a very positive way.”

As part of the deal with Clarian, the Pacers are naming the Conseco Fieldhouse entry pavilion the Clarian Health Entry Pavilion. Permanent voluntary health screening kiosks and health education displays will be installed in the pavilion, which is where the monthly health screenings will take place.

In addition, the Indiana Pacers will implement a program called “Bowser’s Riley Buddy Program” for each Pacers home game. This will involve inviting a child from Riley Hospital to “tag along” with Bowser at the game and offering the child’s family game tickets.
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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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