Pacers, Fever sign major sponsor

July 1, 2009
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logoKroger Central Division President Bob Moeder and Pacers Sports & Entertainment President Jim Morris jointly announced a â??comprehensive partnershipâ?? at an 11 a.m. news conference today. The announcement included a dramatic unveiling of the new center court scoreboard, large courtside DLP screens and box office billboard showcasing the Kroger logo for dozens of Kroger and Pacers employees on hand for the announcement.

Additional details of the new partnership will be highlighted on July 2 during the Indiana Fever game against the Connecticut Sun at Conseco Fieldhouse.� 

The agreement makes Kroger the Official Sponsor of the Indiana Fever and the Exclusive Supermarket Sponsor of the Indiana Pacers for the next five years.

Financial details of the deal were not released, but sports marketers estimated it in the low- to mid-seven figure range over five years.

Kroger and the teams will move forward with an ambitious promotional partnership that includes signage, television, radio, print, billboards, internet, a significant number of event appearances and other shared promotional opportunities.� 

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  • this was a surprise. I didnt know marsh was gone from sponsoring the Pacers and Fever
  • We value you you ... not any more. It's all a matter of dollars and sense now. No more emotional buying by Don Marsh. And I guess it didn't make financial sense for Marsh anymore.
  • Matt - you know Don Marsh is no longer a part of Marsh, right? Hasn't been for a while.
  • Hello Mike. Yes, I do know that. That's why I said 'no more emotional buying by Don Marsh.' While he was there, Don made a lot of decisions with his heart (if you want to call it that) and not his head. Now that he is gone, the company isn't saddled with those sorts of decision. ie-cutting a big check to the Pacers every year so Don can stand alongside Larry Bird in TV commercials. Have a nice day, Mike.

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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