Pacers launch TV ad campaign

June 13, 2008
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If you’ve been watching the National Basketball Association finals this week between the Boston Celtics and Los Angeles Lakers, you’ve noticed the latest television ad campaign by the Indiana Pacers airing on ABC.

The eye-catching spots created by the team’s ad agency, Publicis, are primarily black and white with some nifty colorization to highlight certain players—including Danny Granger and Mike Dunleavy—and coach Jim O’Brien. Putting the spotlight on players is in sharp contrast to last year’s pre-season ad campaign, which did not show any players. Now the team appears to be trying to capitalize on some of the popular personalities within its current roster.

The ads’ tagline emphasizes that without the fans, there is “no reason,” to strive for a championship—or in fact have a team. In essence, the spots are saying the Pacers do it all for the fans.

If you’ve seen the spots, I’d like to hear your thoughts.
  • They need to launch a Trade Campaign instead of an TV Ad Campaign. Jermaine is holding firm to his $22 Million for the next 2 years so there are no guarantees we are going to be able to move him. Are teams going to take a chance on Tinsley either??? That Camby/Martin trade for Jermaine and a few side players sounds attractive. Tinsley just needs to move on somewhere, for anything.

    The Pacers have some PR work to do. I've never seen a franchise fall from grace so fast and the aren't even that bad, but their image just magnifies it.

    It will start with drafting DJ Augustin, trading Jermaine and Jamal and slowly getting this thing back on track. TV Ad all you want, but the problem is on the floor not on my TV Set.

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