Pacers launch TV ad campaign

June 13, 2008
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If you’ve been watching the National Basketball Association finals this week between the Boston Celtics and Los Angeles Lakers, you’ve noticed the latest television ad campaign by the Indiana Pacers airing on ABC.

The eye-catching spots created by the team’s ad agency, Publicis, are primarily black and white with some nifty colorization to highlight certain players—including Danny Granger and Mike Dunleavy—and coach Jim O’Brien. Putting the spotlight on players is in sharp contrast to last year’s pre-season ad campaign, which did not show any players. Now the team appears to be trying to capitalize on some of the popular personalities within its current roster.

The ads’ tagline emphasizes that without the fans, there is “no reason,” to strive for a championship—or in fact have a team. In essence, the spots are saying the Pacers do it all for the fans.

If you’ve seen the spots, I’d like to hear your thoughts.
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  • They need to launch a Trade Campaign instead of an TV Ad Campaign. Jermaine is holding firm to his $22 Million for the next 2 years so there are no guarantees we are going to be able to move him. Are teams going to take a chance on Tinsley either??? That Camby/Martin trade for Jermaine and a few side players sounds attractive. Tinsley just needs to move on somewhere, for anything.

    The Pacers have some PR work to do. I've never seen a franchise fall from grace so fast and the aren't even that bad, but their image just magnifies it.

    It will start with drafting DJ Augustin, trading Jermaine and Jamal and slowly getting this thing back on track. TV Ad all you want, but the problem is on the floor not on my TV Set.

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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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