Pacers paint the town

October 29, 2008
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fieldhouseIn a unique marketing campaign, the Indiana Pacers are asking fans to paint the town for the home opener Nov. 1 against the Boston Celtics. The team even went so far as to send out promotional buckets containing a paint stir, blue and gold paint and instructions on how to help the Pacers “Paint the town blue and gold.”

In conjunction with the campaign, which was fashioned with the help of the local office of Publicis ad agency, the Pacers last week began placing stickers resembling splotches of blue and gold paint on sidewalks around town. Inside those splotches are promotions for the home opener.

Monday and Tuesday, the Pacers took it a step farther, putting up a massive display on the front of Conseco Fieldhouse, again urging local fans to help the team paint the city blue and gold. Pacers President Jim Morris said the initiative is a part of a broader marketing effort to connect more deeply with the team’s fans and to give Pacers home games a more college-like feel.

Marketing experts said the Pacers are following a trend known as “street” or “guerilla” marketing which has become popularized in the last five to 10 years. Has this campaign gotten your attention?
  • it has gotten my attention and that of those around me. i don't know many people who aren't more excited going into this year's pacers season than any time in the last 4 years.
  • Yes, the campaign has gotten my attention, but I was already planning on attending Opening Night. The Pacers also sold tickets to Opening Night for half price during the exhibition games - so that was a nice reward for enduring a meaningless game. I bought four extra tickets to persuade some friends to come.
    There is certainly a more positive buzz about the Pacers as Justin alludes to.
  • knowing how they have acted the past few years (not all of them, just enough of them) and their lack of concentration on the games have turned me (as well as quite a few other harcore fans) off. I will not support bad behavior off OR on the court. They have to prove that they have changed to win me back.

    I use to be a fan... back when Reggie was apart of the team. When he left, the team seemed to go down hill. I hope that things truelly have changed like they are promoting.
  • I'm glad the Pacers are getting back to some Fan Appreciation. It's the FANS that decide who the Role Models and Superstars are going to be, Not the Front Office! Evident this year by them advertising every player on the team, not just the select few.....could just be the safe route though...we'll see.

    It's also good to see the ticket prices have come down to a competitive level as well. The Pacers are not the Prime Entertainment in Indy anymore, and I'm glad they've come to that realization. They're at the mercy of the fans because of their on AND off court embarrasments.

    With that being said, I commend them on their complete team overhaul and their marketing efforts (I guess that credit is also due to the Advertising Agency). But the Pacers have shown some Humility during the off season, in an attempt to redeem themselves. So, I'll test the product out again (because the big blob of paint on the sidewalk outside my office tells me too) and see you at the game on Saturday night!

    Besides, Any chance we have to defeat BeanTowN is worth watching!

    DEAR PACERS: CONGRATS!, But, DON'T let us Down Again, Before you've even Picked us back up!
    --The FANS--
  • Anthony, I have a question: The ads they are running for opening night are really cool, but I SWEAR the music on them is Gangster's Paradise. Can you find out? If so, the folks at Publicis should be thumped for using a song with such a negative title, especially in light of some of the (former) Pacers' thug-like behavior the past few years.
  • Fishersgal, That's interesting. I'll check into it and let you know what I find out.
  • Fishersgal and all others interested: Here is the answer to the above question about the music in the Pacers most recent ad campaign. This answer straight from Pacers/Publicis officials: To clarify, that music asked about is not Gangster's Paradise. It's a standard piece of audio from a music house. This is commonly known in the industry as needle-drop music.

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1