In a unique marketing campaign, the Indiana Pacers are asking fans to paint the town for the home opener Nov. 1 against
the Boston Celtics. The team even went so far as to send out promotional buckets containing a paint stir, blue and gold paint
and instructions on how to help the Pacers “Paint the town blue and gold.”
In conjunction with the campaign, which was fashioned with the help of the local office of Publicis ad agency, the Pacers last week began placing stickers resembling splotches of blue and gold paint on sidewalks around town. Inside those splotches are promotions for the home opener.
Monday and Tuesday, the Pacers took it a step farther, putting up a massive display on the front of Conseco Fieldhouse, again urging local fans to help the team paint the city blue and gold. Pacers President Jim Morris said the initiative is a part of a broader marketing effort to connect more deeply with the team’s fans and to give Pacers home games a more college-like feel.
Marketing experts said the Pacers are following a trend known as “street” or “guerilla” marketing which has become popularized in the last five to 10 years. Has this campaign gotten your attention?
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There is certainly a more positive buzz about the Pacers as Justin alludes to.
I use to be a fan... back when Reggie was apart of the team. When he left, the team seemed to go down hill. I hope that things truelly have changed like they are promoting.
It's also good to see the ticket prices have come down to a competitive level as well. The Pacers are not the Prime Entertainment in Indy anymore, and I'm glad they've come to that realization. They're at the mercy of the fans because of their on AND off court embarrasments.
With that being said, I commend them on their complete team overhaul and their marketing efforts (I guess that credit is also due to the Advertising Agency). But the Pacers have shown some Humility during the off season, in an attempt to redeem themselves. So, I'll test the product out again (because the big blob of paint on the sidewalk outside my office tells me too) and see you at the game on Saturday night!
Besides, Any chance we have to defeat BeanTowN is worth watching!
DEAR PACERS: CONGRATS!, But, DON'T let us Down Again, Before you've even Picked us back up!
--The FANS--