Pacers reacting to economic crunch

October 2, 2008
Back to TopCommentsE-mailPrintBookmark and Share
fieldhouseLet it not be said that the Indiana Pacers are not community minded. Team officials yesterday released several initiatives the team recently has launched to reach out to fans during these “difficult economic times.”

· 11 for 8: A mini season ticket package is being offered where fans get 11 games for the price of eight. This includes the Nov. 1 home opener against the Boston Celtics.
· 8,600 tickets for $25 or less; one of the highest number (2,300) of $10 seats in the NBA.
· Family nights: Four tickets, four t-shirts, four hot dogs, four sodas for $80.
· $5 tickets for military personnel. Any active military member can buy any ticket (subject to availability) for $5 on game nights with valid identification.
· Season tickets available as low as $299.
· Pacers teamed up with Pepsi to offer special buy one, get one free ticket offer for five games.
· Full season ticket holders didn’t have to pay for preseason games; half season-ticket holders didn’t have to pay for two games.
· Reduced season ticket prices in specific lower and club level seating areas.
· College Nights: College students offered the opportunity to purchase any balcony ticket for $10.
· $2 rooftop garage parking for every game in Virginia Avenue garage.

I was asked earlier this week during a radio interview which locally based professional team is most at risk during this economic downturn. I said the Pacers, mostly because team officials are smack in the middle of their selling cycle as the downturn hits. The “wait and see” attitude of many local fans during the team’s rebuilding process hasn’t helped.

This issue begs for reader response. Are these initiatives a way for the Pacers to reach out to a community hurting because of the economy or the reaction of a team in an economic pinch itself? Or both?
ADVERTISEMENT
  • Just lower prices across the board. Fans will come back if they start to win again and price increases would then be expected. All these promotions are confusing.
  • The people are hurting and so are the Pacers. Quite the crossroads. Quite an opportunity for the Pacrers. I agree, though all these deals are a bit confusing.
  • I think these promotions are meant to appeal to individuals and to the 'walk-up' crowd that will decide to attend on a game by game basis. The more expensive seats are generally corporate tickets.

    To answer the question, I think it is both. First all these $5, $10 seats become marginal revenue which a cheap seat sold is better than a full priced seat empty. Plus, if you get enough people attending (and the Pacers do well - both in wins and entertainment value) you can get some buzz back about the pacers. People will want to go and then that will enhance value of the corporate season ticket holder. There are many STH's who complained they couldnt even give their tickets away last year.

    I for one am betting the season will be better and signed on with a buddy to split two BigSlam $299 tickets. The cost is less than $8 per game and I know I'll have a seat to see Kobe, LeBron, Oden, Bosh, JO, Nash, DWade etc.... That deal brought me back to the Pacers.
  • Both but more of the latter (a team in an economic pinch itself).

    The TV marketing efforts are better - making the players more appealing and real by showing their personalities rather than creating a bigger than life image. Bigger than life seemed to translate to above the law for some reason.

    Will the Pacers change the atmosphere (sound effects, music) at games?
  • I love what the Pacers are doing and hope that folks take advantage of these great icket offers. I hate that they're in this position but as a fan without a bunch of disposable incolme for tickets I am excited to see a team eager for my dollars rather than simply pandering to corporate types. This gives the real fan an opportunity to take back ownership of his team.

    New players, new attitude, new prices...I'm excited.
  • To BigSlam Sam,
    I believe the Pacers offered the same exact $299 package last season but under a different name - the Pepsi Big Slam Package. So what made you purchase this year as opposed to last year? Maybe you are one of those their marketing efforts are trying to reac.

    To indyjrob,
    Don't be fooled. The team is just as eager for your dollars as the corporate types. Assuming you are not part of the corporate community you won't ever see the efforts focused in that area. Everyone's money is the same color.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!

ADVERTISEMENT