Pacers' Web traffic > attendance

March 4, 2009
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PacersThe Indiana Pacers attendance is holding steady, though it's still near the bottom of the NBA, ranking 28th out of 30 teams. The team’s traffic on its Web site, however, is faring much better in league rankings.

Let’s start with the attendance picture. Through 30 home games, the Pacers are reporting average attendance of 13,714 per game. That’s up from the 13,595 average for the first seven home games this season, and way ahead of the league-worst 12,221 the team averaged last season. Still, the Pacers are only ahead of Memphis and Sacramento in attendance this year.

Now, for the Web site numbers. Someone within the league kindly leaked Web stats for the week ending Feb. 1, and here’s a snapshot. The Pacers ranked 17th in weekly page views with 291,150. That’s far behind the league’s top two teams. The L.A. Lakers netted 1,816,636 weekly page views and the Cleveland Cavaliers scored 1,763,416. The Cavs show what a small market team can do on the Internet. Sacramento with 149,995 page views and Oklahoma City with 98,087 were at the bottom. One interesting note; With all Mark Cuban’s so-called tech acumen, his Dallas Mavericks only garnered 291,794 weekly page views, which is barely ahead of the Pacers, a team in a much smaller market.

The average number of daily visitors each team attracted also paints an interesting picture of how the franchises are doing in this technological era. The Lakers lead the league with 100,345 unique daily visitors, while the Boston Celtics are second with 50,968 and Cavs third with 50,367. The Pacers rank 19th with 12,487 unique daily visitors to their Web site, Sacramento scored a league-worst 7,590.

Pacers officials now have to hope they can convert some of these Web watchers into ticket buyers.
  • My theory is that website hits and viewers are in direct proportion to how good looking the cheerleaders are, and the kinds of pictures you have of them! (Not that I ever look, of course!)
  • I will give a tip of the hat to solid content, especially that churned out by Conrad Brunner, as an attracter. I'm sure the cheerleader shots don't hurt.
  • I really like the new feature about A Day In The Life of Roy Hibbert that is on the site. Volume 2 with him at the barber and donut shop is priceless!! Roy seems like a great guy
  • A reason why is doing fairly well: it has lots of great features, blogs etc. so many Pacers fans and NBA fans in general like reading it. And I'm one of them.

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  1. Why not take some time to do some research before traveling to that Indiana town or city, and find the ones that are no smoking either inside, or have a patio? People like yourself are just being selfish, and unnecessarily trying to take away all indoor venues that smokers can enjoy themselves at. Last time I checked, it is still a free country, and businesses do respond to market pressure and will ban smoking, if there's enough demand by customers for it(i.e. Linebacker Lounge in South Bend, and Rack and Helen's in New Haven, IN, outside of Fort Wayne). Indiana law already unnecessarily forced restaurants with a bar area to be no smoking, so why not support those restaurants that were forced to ban smoking against their will? Also, I'm always surprised at the number of bars that chose to ban smoking on their own, in non-ban parts of Indiana I'll sometimes travel into. Whiting, IN(just southeast of Chicago) has at least a few bars that went no smoking on their own accord, and despite no selfish government ban forcing those bars to make that move against their will! I'd much rather have a balance of both smoking and non-smoking bars, rather than a complete bar smoking ban that'll only force more bars to close their doors. And besides IMO, there are much worser things to worry about, than cigarette smoke inside a bar. If you feel a bar is too smoky, then simply walk out and take your business to a different bar!

  2. As other states are realizing the harm in jailing offenders of marijuana...Indiana steps backwards into the script of Reefer Madness. guys voted for your Gov...up to you to vote him out. Signed, Citizen of Florida...the next state to have medical marijuana.

  3. It's empowering for this niche community to know that they have an advocate on their side in case things go awry.

  4. Apparently the settlement over Angie's List "bundling" charges hasn't stopped the practice! My membership is up for renewal, and I'm on my third email trying to get a "basic" membership rather than the "bundled" version they're trying to charge me for. Frustrating!!

  5. a vendor to both of these builders I guess I have the right to comment. Davis closed his doors with integrity.He paid me every penny he owed me. Estridge,STILL owes me thousands and thousands of dollars. The last few years of my life have been spent working 2 jobs, paying off the suppliers I used to work on Estridge jobs and just struggling to survive. Shame on you Paul...and shame on you IBJ! Maybe you should have contacted the hundreds of vendors that Paul stiffed. I'm sure your "rises from the ashes" spin on reporting would have contained true stories of real people who have struggled to find work and pay of their debts (something that Paul didn't even attempt to do).