Pacers' Web traffic > attendance

March 4, 2009
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PacersThe Indiana Pacers attendance is holding steady, though it's still near the bottom of the NBA, ranking 28th out of 30 teams. The team’s traffic on its Web site, however, is faring much better in league rankings.

Let’s start with the attendance picture. Through 30 home games, the Pacers are reporting average attendance of 13,714 per game. That’s up from the 13,595 average for the first seven home games this season, and way ahead of the league-worst 12,221 the team averaged last season. Still, the Pacers are only ahead of Memphis and Sacramento in attendance this year.

Now, for the Web site numbers. Someone within the league kindly leaked Web stats for the week ending Feb. 1, and here’s a snapshot. The Pacers ranked 17th in weekly page views with 291,150. That’s far behind the league’s top two teams. The L.A. Lakers netted 1,816,636 weekly page views and the Cleveland Cavaliers scored 1,763,416. The Cavs show what a small market team can do on the Internet. Sacramento with 149,995 page views and Oklahoma City with 98,087 were at the bottom. One interesting note; With all Mark Cuban’s so-called tech acumen, his Dallas Mavericks only garnered 291,794 weekly page views, which is barely ahead of the Pacers, a team in a much smaller market.

The average number of daily visitors each team attracted also paints an interesting picture of how the franchises are doing in this technological era. The Lakers lead the league with 100,345 unique daily visitors, while the Boston Celtics are second with 50,968 and Cavs third with 50,367. The Pacers rank 19th with 12,487 unique daily visitors to their Web site, Pacers.com. Sacramento scored a league-worst 7,590.

Pacers officials now have to hope they can convert some of these Web watchers into ticket buyers.
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  • My theory is that website hits and viewers are in direct proportion to how good looking the cheerleaders are, and the kinds of pictures you have of them! (Not that I ever look, of course!)
  • I will give a tip of the hat to solid content, especially that churned out by Conrad Brunner, as an attracter. I'm sure the cheerleader shots don't hurt.
  • I really like the new feature about A Day In The Life of Roy Hibbert that is on the site. Volume 2 with him at the barber and donut shop is priceless!! Roy seems like a great guy
  • A reason why Pacers.com is doing fairly well: it has lots of great features, blogs etc. so many Pacers fans and NBA fans in general like reading it. And I'm one of them.

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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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