Pay more for premium seats?

December 24, 2008
Back to TopCommentsE-mailPrintBookmark and Share
Would you pay more for an aisle seat?

If an airline representative were asking, you might say yes. But what if it's an arts venue's ticket seller?

Whether you call it "demand pricing" or "scaling the house," across the country, theaters are experimenting with putting a premium on the most desired seats--not just those that are closest to the stage.  See story here.

So is this any different than a matinee being cheaper than an evening show? If you paid $50 for seat 202, would you be offended if you found out the person in 203 had paid only $40 just because he's not on the aisle?

Do you want this sort of thing to happen in Indy?

Your thoughts?
  • When The Producers first opened on Broadway (6 or 7 years ago?), some of the choice center section seats were priced at $400 while normal seating was in the normal price range of $120. They still sold out for a long time at those prices.

    This sounds like the theaters are just creating more pricing layers which could backfire if the choice seats go unsold. But I say that if people want to pay the premium, let them.
  • I strongly support the arts and I understand the concept of premium seats, but I don't support it in this case. That's because I've gone to the theatre with people who sit on the aisle for health reasons. Paying more so you can breathe or politely and quickly exit during a coughing spell doesn't sit well with me.
  • People who sit on the aisle for health reasons would fall under the Americans with Disabilities Act. If you have a health issue that requires an aisle seat, you should be able to request it as an ADA accommodation. I have a connective tissue disorder, Ehlers-Danlos Syndrome, and often need the aisle seat due to knee pain and sometimes having to use a cane. It is illegal for the theatre to charge more for the aisle seat than a regular seat if the person is purchasing the aisle for medical reasons. However, most people with minor medical issues and not permanent disability may not be aware of their rights in this case and would suffer from the policy.
  • This is bad PR. The more complicated going to a show becomes, the less likely I am to go. I'd say a lot of people feel this way.
  • Last night I popped downtown to complete my Christmas traditions and see the IRT's A Christmas Carol.

    I happened to get an EXCELLENT seat - aisle seat on row H in the ground floor middle section - for half-price because I bought my ticket less than an hour before curtain and that one seat was still available. (Most of the section was full.)

    However, a mother and her preschool-aged son came in late and sat down in a seat across the aisle and slightly behind me. They whispered quietly (not) during the WHOLE FIRST ACT!


    I was ready to switch to a non-excellent seat for the second act, but fortunately the yakkers didn't come back after intermission.

    So...I think there is such a thing as an excellent seat, but theatres don't control the most essential elements of it. (Nor do airlines for that matter.) I refuse to pay extra for something that really isn't for sale.

    Hope Baugh -

    PS - The show itself was a TREAT. I am in love with Chuck Goad as Scrooge all over again.
  • Hasn't this pretty much always been how it works in major places? This is just an extension of pricing zones from what I've seen.

    But the answer is Yes, I'll pay a premium for good seats. I always ask for Dress Circle at the ISO, for example.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

  2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

  3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

  4. Send them back NOW.

  5. deport now