Peyton Manning pitchman for ICVA

June 10, 2009
Back to TopCommentsE-mailPrintBookmark and Share
manningCentral Indiana resident don’t yet know the full details of the latest CIB bailout forwarded by Gov. Mitch Daniels and Indianapolis Mayor Greg Ballard. When asked what happened to the Colts’ and Pacers’ contributions that were part of previous bailouts, Daniels said he had something else in mind.

The plan forwarded by Daniels and Ballard does not include a $5 million contribution from each team as previous plans have.

This morning, the Indianapolis Convention & Visitors Association announced Colts quarterback Peyton Manning would be the new spokesman for the organization—for free. Remember, this year ICVA officials have sought an additional $3 million to $5 million from the CIB to further market the city to business and leisure travelers. That line item is now in jeopardy. So getting a multi-million dollar pitchman like Manning to speak up for the organization is no small donation.

Manning will be used on the ICVA’s Web site, www.visitindy.com, and in targeted messages to convention and meeting planners and leisure travelers. Manning will also be used in email marketing and direct mail campaigns as well as print advertising. The campaign will be crafted by local ad agency Young & Laramore.

“No one better personifies our new brand position, ‘Raising the game,’ than Peyton Manning,” said ICVA President Don Welsh. “We couldn’t be more delighted or grateful to Peyton, owner Jim Irsay and the Indianapolis Colts’ organization for their help and cooperation.”

The mention of Irsay and the Colts organization in Welsh’s statement leads to the conclusion that this deal was crafted at the highest levels of state and city government and within a Colts organization looking to avoid any kind of public relations black eye.

Manning, who has more sponsor deals than just about any North American athlete not named Tiger Woods, doesn’t donate his time without giving it some serious thought. So this is quite a coup for the governor, mayor and ICVA. Manning, who brings in an estimated $16 million annually in sponsorship deals, has Gatorade, MasterCard, Sprint and DirectTV among others on his roster.

“Peyton Manning’s involvement with the ICVA reflects our commitment to the city,” Irsay said. “We understand Lucas Oil Stadium is more than just the home of the Colts, but part of a larger strategy to continue the growth and the success of Indianapolis as a premier hospitality and convention destination.”

The next phones to ring will be that of Pacers co-owner Herb Simon and team president Jim Morris. Word is, ICVA officials have their sights set on crafting a similar deal with all-star forward Danny Granger. And given the $15 million the Pacers are seeking to operate Conseco Fieldhouse, you’d think this is a pitch they’ll be receptive to.
ADVERTISEMENT
  • Great idea; in fact, creative idea. Granger is fine but if I am the ICVA I want the Pacers to give me Larry Legend as the pitchman.
  • Yes, Larry Bird certainly does resonate a bit more, especially with corporate decision makers. And he's an Indiana icon.
  • Nice idea, and great that Peyton has agreed to donate his time to help in this difficult matter. However...my suspicion is that having high-priced and ego-laden Young & Laramore associated with this campaign will quickly de-fuse any savings potential. ICVA would have been more responsible had they gone with a more efficient and effective local agency. Peyton will make even the most modest of shops look good. Once again, nice idea that takes a misstep by bringing the wrong partner on board. If Y&L was so committed to this, perhaps they should have done what Peyton is doing and donated their time as well.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

ADVERTISEMENT