Peyton Manning pitchman for ICVA

June 10, 2009
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manningCentral Indiana resident don’t yet know the full details of the latest CIB bailout forwarded by Gov. Mitch Daniels and Indianapolis Mayor Greg Ballard. When asked what happened to the Colts’ and Pacers’ contributions that were part of previous bailouts, Daniels said he had something else in mind.

The plan forwarded by Daniels and Ballard does not include a $5 million contribution from each team as previous plans have.

This morning, the Indianapolis Convention & Visitors Association announced Colts quarterback Peyton Manning would be the new spokesman for the organization—for free. Remember, this year ICVA officials have sought an additional $3 million to $5 million from the CIB to further market the city to business and leisure travelers. That line item is now in jeopardy. So getting a multi-million dollar pitchman like Manning to speak up for the organization is no small donation.

Manning will be used on the ICVA’s Web site,, and in targeted messages to convention and meeting planners and leisure travelers. Manning will also be used in email marketing and direct mail campaigns as well as print advertising. The campaign will be crafted by local ad agency Young & Laramore.

“No one better personifies our new brand position, ‘Raising the game,’ than Peyton Manning,” said ICVA President Don Welsh. “We couldn’t be more delighted or grateful to Peyton, owner Jim Irsay and the Indianapolis Colts’ organization for their help and cooperation.”

The mention of Irsay and the Colts organization in Welsh’s statement leads to the conclusion that this deal was crafted at the highest levels of state and city government and within a Colts organization looking to avoid any kind of public relations black eye.

Manning, who has more sponsor deals than just about any North American athlete not named Tiger Woods, doesn’t donate his time without giving it some serious thought. So this is quite a coup for the governor, mayor and ICVA. Manning, who brings in an estimated $16 million annually in sponsorship deals, has Gatorade, MasterCard, Sprint and DirectTV among others on his roster.

“Peyton Manning’s involvement with the ICVA reflects our commitment to the city,” Irsay said. “We understand Lucas Oil Stadium is more than just the home of the Colts, but part of a larger strategy to continue the growth and the success of Indianapolis as a premier hospitality and convention destination.”

The next phones to ring will be that of Pacers co-owner Herb Simon and team president Jim Morris. Word is, ICVA officials have their sights set on crafting a similar deal with all-star forward Danny Granger. And given the $15 million the Pacers are seeking to operate Conseco Fieldhouse, you’d think this is a pitch they’ll be receptive to.
  • Great idea; in fact, creative idea. Granger is fine but if I am the ICVA I want the Pacers to give me Larry Legend as the pitchman.
  • Yes, Larry Bird certainly does resonate a bit more, especially with corporate decision makers. And he's an Indiana icon.
  • Nice idea, and great that Peyton has agreed to donate his time to help in this difficult matter. suspicion is that having high-priced and ego-laden Young & Laramore associated with this campaign will quickly de-fuse any savings potential. ICVA would have been more responsible had they gone with a more efficient and effective local agency. Peyton will make even the most modest of shops look good. Once again, nice idea that takes a misstep by bringing the wrong partner on board. If Y&L was so committed to this, perhaps they should have done what Peyton is doing and donated their time as well.

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1