How can Indy 500 rev up ratings?

Although this year's Indianapolis 500 was a terrific race, it scored dismal TV ratings. Happy advertisers are vital to the event, so what needs to be done to ramp up interest?

Dramatically increase speeds [111 votes] (17%)
Move the race to the evening [96 votes] (15%)
Switch to a road-style course [18 votes] (3%)
Offer at least $10 million to the winner [101 votes] (16%)
New rule: Race can't finish on yellow [281 votes] (43%)
Street-legal cars [40 votes] (6%)
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