
Wondering what happened to all those Preston's Rocks commercials and
billboards? After three years in business, local jeweler Reis-Nichols has given up on the spinoff, all-diamond concept. The
store, in a funky building on 96th Street just west of I-69, closed in mid-January. The effort at a hip, youth-oriented jewelry
store was a partnership of William Nichols and a Texas marketing firm. "The business wasn't floundering," Lori Roberts, a
Reis-Nichols spokeswoman, said in an e-mail. "It was a clean and simple management decision to focus fully on our original
Reis-Nichols business model." The chain has stores in Castleton and Greenwood. What do you want to see in the old Preston's
building?
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A “hip youth-oriented jewelry storeâ€. Now they really were scraping the bottom of the barrel on that concept. We all know the HIP YOUNG PLAYERS get there BLING BLING from Value City….
failures will it take before business owners figure that out.
The first two uses of this building fit the category of destination retail. And although they were not successful, it's likely not due to the location, but an unsuccessful business plan. Is there a good location for the combination of motorcycles (think fuel oil smells) and lunch? I'm guessing that the old days of South Side Harley and Shapiro's can't be duplicated. On the other hand, there's a freestanding jewelry store just west of Tom Wood Ford and Lexus on 96th Street.
There are other locations where the first few attempts at retail were unsuccessful but are thriving now. Example? Incredible Universe turn Auto Nation turn Frye Electronics. Let's hope this snazzy building can find a better tenant.