Preston's Rocks no more

February 18, 2008
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PrestonWondering what happened to all those Preston's Rocks commercials and billboards? After three years in business, local jeweler Reis-Nichols has given up on the spinoff, all-diamond concept. The store, in a funky building on 96th Street just west of I-69, closed in mid-January. The effort at a hip, youth-oriented jewelry store was a partnership of William Nichols and a Texas marketing firm. "The business wasn't floundering," Lori Roberts, a Reis-Nichols spokeswoman, said in an e-mail. "It was a clean and simple management decision to focus fully on our original Reis-Nichols business model." The chain has stores in Castleton and Greenwood. What do you want to see in the old Preston's building?
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  • hmmm....so many chains to choose from....how about a Jared!
  • A Deja Vu adult cabaret club. They could say there are plenty of gems inside along with one ugly one.
  • this was a lame idea to begin with.
  • (Inappropriate comment deleted)

    A “hip youth-oriented jewelry store”. Now they really were scraping the bottom of the barrel on that concept. We all know the HIP YOUNG PLAYERS get there BLING BLING from Value City….
  • Frankly, it looks more like an office building than a “hip youth-oriented store”. Perhaps a marketing firm?
  • Yeah. Maybe that Texas marketing firm wants to open an Indy office.
  • This building was originaly housed L.A. Cycles, a motorcycle sales 'boutique' and an eatery, if you can imagine that. Thus the funky building. Who comes up with these crazy business plans and more importantly, who finances them?
  • This building is in a hidden location for a retail business. How many
    failures will it take before business owners figure that out.
  • IKEA? Don't guns? Jail expansion?
  • starbucks? :D
  • How about a Music Mill type of project......It would go well and do well in this area
  • eh, The demand for office is soft and overbuilt in the NEQ and Fishers. Music Mill is a great place but the demand for a similar venue so close is probably not there either.
    The first two uses of this building fit the category of destination retail. And although they were not successful, it's likely not due to the location, but an unsuccessful business plan. Is there a good location for the combination of motorcycles (think fuel oil smells) and lunch? I'm guessing that the old days of South Side Harley and Shapiro's can't be duplicated. On the other hand, there's a freestanding jewelry store just west of Tom Wood Ford and Lexus on 96th Street.
    There are other locations where the first few attempts at retail were unsuccessful but are thriving now. Example? Incredible Universe turn Auto Nation turn Frye Electronics. Let's hope this snazzy building can find a better tenant.
  • 12:10 pm, Jared wins the award for most annoying commercial on the radio.
  • I don't see anything about that building that looks funky. It is red brick with two shades of bright blue. Where is the funky?
  • Homeless shelter? There are always seem to be homeless people at 465 & Alisonville (at least when the weather's nice).

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