Fast-growing Gordmans plans new store in Avon

May 21, 2012
Back to TopCommentsE-mailPrintBookmark and Share

GordmansThe Omaha-based fashion and home decor store Gordmans plans to open its first Indianapolis-area store in Avon in the Gables Crossing shopping center. The 50,000-square-foot store, scheduled to open in August, is planned for the center along Rockville Road west of Ronald Reagan Parkway, just east of Walmart and next door to Hobby Lobby. Gordmans, which has 78 stores in 18 states and bills itself as a more upscale version of the discount department store, offers brand-name and specialty store products at up to 60 percent off normal retail prices. Gordmans has stores in Evansville, Fort Wayne, Lafayette and Mishawaka. Private equity firm Sun Capital Partners, which owns Marsh Supermarkets, acquired Gordmans in 2008 and continued to hold a majority stake after it took the retailer public in 2010.

ADVERTISEMENT
  • gordmans
    this is that store in ft.wayne you were talking about isnt it. Well its coming to Avon.
    • Gordmans in Avon
      The Soft opening is July 25, and the grand opening Aug 3. I hope the Avon community will support a local business, and have fun experiencing big saving and big selection with fun and friendly associates.
    • New Store
      Will they open a new store East of Indianapolis, out by Keystone? or by Washington Square Mall or by Lafyette Square?
    • New Store
      Will there be a new store in Glendale Mall or Lafyette Mall or Washington Mall

    Post a comment to this blog

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT
    1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

    2. Does the $100,000,000,000 include salaries for members of Congress?

    3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

    4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

    5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

    ADVERTISEMENT