A Wisconsin developer has scaled up its plans for the southwest corner of East 86th Street and Keystone Avenue across
from The Fashion Mall at Keystone. A new version of the proposal from Hendricks Commercial Properties calls for a four-story
“L”-shaped building with about 30,000 square feet of restaurants and retail on the first floor and 90 high-end
apartments on the upper three floors. The plans call for an urban-style layout with the building abutting the intersection
and surface parking for shoppers and diners behind. An underground parking garage with about 100 spaces would accommodate
residents of the development, dubbed Ironworks at Keystone Village. The project likely would cost $20 million to build, industry
sources said, and is far more ambitious than an earlier proposal that called for a small retail strip, a few outlots for restaurants
and a possible hotel. The goal: land a restaurant anchor that would take up to 10,000 square feet and round out the mix with
more fast-casual restaurants and a variety of other retail users, said Sitehawk principal Mark Perlstein, who is handling
leasing. Check out the full story here. (subscription)
Blog bonus: Click for a second rendering of Ironworks, showing the opposite side of the proposed building, here.








IBJ Conversations
17 Comments
Add Comment
So here is just a thought: you have a brand new building, that is multi use, and someone that is willing to spend $20 MILLION DOLLARS. Embrace it!!! Welcome it!!! And if it works, HOPE that others will come. To PJ, Ray, and Dustin, I ask if you realize the developers of this projects and others to come will be reading this article and your petty comments. Do you want your crying and complaining about the design of the building to be the basis for their decisions?
Do you have ANY idea what steps developers have to go through to get the design of a building approved?
I really hope that if this developer and others walk away from from your city that complains about a $20 MILLION DOLLAR PROJECT, that they come to MY CITY. We would welcome them with open arms. Jobs for contracts, jobs for employees, new housing, etc.
WOW - this is the type of thing that virtually EVERY city in this County would LOVE to have, and first three out of five people that post, are complaining about the design.
Last question to those boring responders: what have YOU done to encourage new developement or work WITH your city to encourage NON-BORING designs? It's just a guess, but are you enjoying a boring life, making boring contributions to your community, not wasting your time with boring volunteer work or boring promotions of your city?
Just a thought from a guy that hopes this developer and others are not BORED with spending $20 MILLION DOLLARS in your city.
The word "boring" is typically used by "boring" people who have nothing to contribute to their community but their petty complaints.
As far as the residential component is concerned, good luck with that. I can't imagine anyone actually wanting to live along there. Mixed-use is generally intended to be part of a walkable community. Ever try walking anywhere up there? Good luck with that.
The Sheraton Residences have actually been renting quite well - there were only a few on each floor available for my parents to look at (one floor was under construction - there were more available but they were looking small 2 bdrm - large 1bdrm) they have 2 story units too.
I was actually interested in moving there. You have the hotel amenities to use (pool, bars, common areas, fitness room) connected to the mall, garage parking included and for $100 a month - unlimited valet service.
If you're looking temporarily or just moved here to find a place. I would recommend it. It got me curious to think about selling my condo and seeing what some of these newer places have to offer. So, yeah - more people are moving into those than you think. A lot of people are sick of maintenance expenses on houses on top of rising taxes and other inflated costs. And others just want to throw their money around.