West Elm, Free People join new Fashion Mall lineup

August 22, 2012
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Fashion Mall Indianapolis new lookAs expected, Simon Property Group has nabbed some big name, new-to-market tenants for its multi-million-dollar revamp of The Fashion Mall at Keystone. The project includes new upscale retail shops in an expanded bridge that previously contained the mall's food court, along with a new food court west of the bridge. The new retail tenants include:

  • West Elm, the high-end furniture and home decor chain that's part of San Francisco-based Williams Sonoma Inc. The concept, founded in 2002, has 40 stores in 21 states. The 8,100-square-foot Fashion Mall store, set to open this year, will be its first in Indiana.
  • Free People, a women's clothing boutique from Philadelphia-based Urban Outfitters. The store will be the 62-store chain's first in Indiana when it opens in 2013.
  • Sperry Top-Sider, a Collective Brands company famous for its boat shoes. The chain is opening its first flagship store in Indiana, though a selection of its shoes are sold at other local stores. The 1,800-square-foot store is slated to open this year.
  • Vera Bradley, the homegrown retailer of colorful handbags and accessories. The chain, which plans to open at Fashion Mall in 2012, also has a location at Clay Terrace in Carmel.
  • Englin's Fine Footwear and Ann Taylor are relocating from existing stores in the mall to new stores in the revamped portion. Bachrach will return to the mall after leaving earlier this year.

Also check out the new lineup for the Fashion Mall food court.

(Photo: A display depicts the new Fashion Mall entrance.)

  • Nice...
    Nice, though it would be nicer if Simon brought some of these new-to-market retailers downtown.
    • Downtown
      Simon really is dropping the ball, by letting Nordstrom set so long. I thought they had clout in the retail world. I know things take time, but over a year and no announcements. What a joke!
      • Old Nordstrom
        I asked a friend who worked at Simon that same question. His response was that David Simon doesn't really care about Circle Cenre because the price they get per square foot is much lower here than properties in Boston and other places. That thing will sit there for years.
      • Shame
        Such a shame to see that Simon is letting Circle Centre rot. It will share the same fate as the downtown mall that was in Columbus, OH.
      • Not good
        Unfortunately, with the loss of Nordstrom, any quality small shop retailers remaining will likely vacate eventually. Since the Mall opened in 1995, billions have been invested in downtown, but the Mall continues to lose its appeal. This is simply an owner not giving the property proper attention. If i were David Simon, i would be embarrased to have this property setting next to my Corporate Headquarters. I guess one might attribute this to the mindset of mediocrity in Indianapolis that is apparently shared by people with the power and influence to demand better.
      • Simon
        Simon does not own Circle Center, they only manage it. City wanted them to own it, but they said no from the beginning. A consortium of downtown stakeholders own it. Simon will most likely put their money where they get the most return and Circle Center does not show that initiative.
      • Recent new tenants
        I guess most of you missed the article about six weeks ago talking about the retooling of the old Nordstrom space to host more restaurants on the first floors? So much gloom and doom here...I, too, find it unconvincing that an owner would want to let a mall flounder just two blocks away from its global HQ. The main reason that the price per s.f. is so low is that half of the anchor tenants are empty right now, but, at the same time, the top floor is more fully leased than it has been in years, the bottom level restaurants are consistently occupied with high-paying national chains, Carson's renewed its least, and (perhaps most important) several of the in-line tenants renewed theirs as well. I think we will see an announcement soon, or yes, sympathy for Simon Property Group is going to start to erode.
      • suburban
        those venders who are out at Keystone may not want to come downtown. As it is they are competing with Clay Terrace. And to those who complain about the empty store spaces. Did you support those stores that were there on a regular basis? I seriously doubt that David Simons' personal opinions are what run every decision Simon makes. I would bet there is a whole team that determines who and what they go after. Unfortunately I would also sumise that when you are going after a convention market of people you have to appeal to a different breed of people. Remember most that work downtown are only there 8-5
      • suburban
        maybe I should clarify what I mean by a different breed of people. Conventions bring in all sorts of events from childrens to cars to bands so there is a very diverse group of individuals and interests for each convention. Trying to maintain shops that appeal to the local crowd as well as all those different kinds of conventions is a crap shoot in my opinion and probably very difficult to get right all the time.
      • B.S.
        The comment about David Simon "not caring" about CC has got to be pure and utter B.S. And why are so many proclaiming the death of mall simply because Nordstrom's left? That mall is nowhere NEAR what became of the one in Columbus. Something IS going in there soon. Too many commentors with so little clue about the downtown market (commercial, residential or otherwise)....
      • I no longer go to Circle Center
        I live downtown and used to go to the shops / restaurants in Circle Center about 4x a week. I have hardly gone at all in the last year because it has become noticeably dirtier and scarier. The parking garage is utterly filthy, and the mall itself is full of roaming thugs. If you step outside, the sidewalks are covered in filth and aggressive panhandlers. CLEAN THIS UP BALLARD + SIMON!
        • To Downtowner
          If you actually went to Circle Centre recently, you would see that it has actually improved. There isn't much of a "thug" problem anymore because the police have stepped up patrols. If you're worried about homeless people, then you probably shouldn't live downtown. It's hard to go anywhere without seeing them around. I don't see Circle Centre failing at all. I heard from someone that works at Simon that they are talking to Macy's, but Macy's is reluctant to move in because they compare downtown Indy to their stores in St. Louis and Cincinnati, which don't make much money. They believe that downtown Indy has little activity and that they'd hardly get any business.
        • Circle Centre
          I live in dowtown and also no longer go to Circle Centre. I know a lot of people that live downtown and no goes to Circle Centre unless they absoultely have to. I hate doing it, but I make the drive to Greenwood or Castleton for shopping. Circle Centre has become dirty and the merchandise in the stores has become subpar. The mix of retail has also become disappointing. Not to mention all of the thugs roaming the mall, like someone else mentioned. The movie theater there is also now a dump. Please Simon, please do something.
        • Circle Centre is Great!
          I do not live in Indianapolis but visit there from Louisville often. Cities like Louisville, Nashville, Columbus, St. Louis, Atlanta have absolutely NO mall or shopping downtown at all. Indianapolis is actually unusual in the fact that it even has a downtown mall. The little mall in Cincinnati is completely empty thought they have a couple of department stores. Circle Centre is THE best model of an urban shopping mall around. Be glad that you have it. We have nothing downtown Louisville except restaurants. Who drives downtown for restaurants? You do not know what you have there in Indy. You have a bustling downtown. So I trust Simon will do its research carefully and get the best store in there that will do well in an ever changing economy.
        • VB
          I love Vera Bradley
        • Ah... poo
          Poo is poo. CC Mall will never reclaim the glory and magnificence it once had from the mid to late '90s. It's going to continue to go spiral downward in terms of the quality of retailers and mediocre department store and lack of another. Each and every time I have gone to visit the mall during Christmas and summer vacations, the mall never impressed me like it used to. Whether Simon owns or just manages it, I think it's utter BS that Simon is being nonchalant about it. This place should be their pride as it is located right down the street from its corporate headquarters. This company is worth billions and in my opinion, they should put more focus and energy into buffing this mall's fading existence. So sad...
        • Nail on head
          Dustin hit the nail on the head. Simon stock has never been higher, yet they let CC lose it's luster of the 90s. They should be embarrassed and they should have been able to put in a store better then Macy's. This whole notion that people from the Northside will only go to the Fashion Mall is bs. If they could land a Lord & Taylor, Northsiders would come downtown. A lot of Hamilton County residents keep the cities cash registers ringing day in day out. They are already spending money downtown,the Nordstrom did fine until they built the second store.
          • Great Inversion
            Its already happening in other cities and will be happening in Indianapolis soon. Rest assured it is coming and it will make a big difference on Circle Center. You need to read the book "The Great Inversion" by Alan Ehrenhalt to understand future urban development theories.
          • Grrrr...
            .... there are several of you I wish had no access to a computer. Your're comments give me a headache? Dirty sidewalks and parking garage? Get serious! It's downtown, sidewalks and parking garages sometimes become dirty in major urban areas, lol.... There is nothing wrong with Circle Center and they will have that vacant space filled soon, I'm sure. You people act as though Nordstroms left BECAUSE of CC and that simply isn't true. The market just isn't (or wasn't, whatever)big enough to support two locations. To read some of your comments, especially the ones who claim to live downtown and are whining about how "dirty" and "scary" downtown is with all the "thugs" and "aggressive pan-handlers", makes me want to pull my hair out!!!! Do you want to live downtown or on a cotton candy cloud in Fantasy Land? Have you travelled? At all? Try it so you actually HAVE something to compare our city to before you start with the crying.... Downtown Indy is FINE. Rant. Complete.
            • AMEN
              Thank you Grrr... right on. Excited about a West Elm in Indy!
            • What decade is it?
              No matter how many times they 'update' it, Castleton always looks 20 years behind the times. I don't live far away, but spend little time there as possible. Macy's is dingy compared to their out of state stores, and those annoying people hawking hand lotion etc gives it a flea-market atmosphere.
            • what the mall and area really needs
              Really what the area needs and a grocery store like kroger/meijer/even walmart to occupy that space. The best idea would be to have a store like jungle jims in cincy as that would not only give the downtown a easier to access grocery but would draw people from all over the state and even into Illinois. This would also prevent from having to build that new complex for the marsh/parking lot. Heck a simple solution if the mall wants to put restuarnts on the bottom floor would be to have a trader joes on the other floor. Not only would this fix the lack of grocerys in the downtown but also draw up people from the southern part of the city.
            • Dillards, please!
              Dillards would be a great complement to Carson's, and they have a couple of stores in other Indiana towns.
              • Shop Local...
                Here's my take... Circle Center needs to be more suburban-centric or tourism-centric...catering to the needs of downtown residents is going to be a tall order. I have lived downtown for the better part of 15 years and I can tell you that most downtown residents are looking to support small, locally owned businesses and mall just isn't a good fit for many of these types of establishments. If I end up in a mall, it's because of a specific store for something that I can't wait to arrive via online ordering (think Lego, Apple, etc). I'm still surprised people actually visit malls anymore - it's an experience I loathe the few times per year I step foot in one.
              • Be quiet, Grr
                You're not supposed to let people know that downtown Indy is actually pretty great, because the carmelites will start flocking down here! It's bad enough that Bru is still open. All jokes aside, Circle City saved downtown Indianapolis in the mid 90s, and started the economic development you see today. The fact that Nordstroms has closed is fine as it should open up avenues that were previously unavailable. I don't think CC was ever intended to serve the local population, but rather the conference attendees (who rave about it's proximity to other downtown amenities, apparently). That said, let's correct Grr's statement. Dirty streets! and ... aggressive panhandling! And for the love of all things, don't anyone mention Fountain square. We had a place like fountain square once; it's called broadripple.
              • Vera Bradley is hideous
                I don't know why Hoosiers love those stupid quilted bags so much. They're just as ugly as they are expensive.
              • Dillard's
                I wrote to Dillard's right after Nordstrom's closed and asked them if they were interested in the location I even gave them the square footage and leasing info. tney actually wrote me back and said the downtown location did not fit their needs but they were looking in the Indianapolis area. so no luck with them but I tried(lol)
              • West Elm
                Uhm, West Elm is not "high-end." It is the lowest cost tier of the Williams Sonoma/Pottery Barn family. Great store, glad to have them, it's about time Indy.

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