Architectural firm relocating entrance to face Mass Ave

April 17, 2013
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Schmidt associates
                              HQ rendering 225pxThe architect chosen to design a massive redevelopment on Massachusetts Avenue is undertaking a smaller project on its own office just down the street. Schmidt associates HQ historic photo 225pxSchmidt Associates, which occupies three connected buildings on the triangular block between Massachusetts Avenue and Vermont Street, is moving its main entrance to face Mass Ave (rendering above). When the firm bought the buildings in 1986, it made better business sense to face Vermont, because Mass Ave was hardly the hot spot it is today, CEO Wayne Schmidt said in a statement. “Now, 27 years later with the renaissance of retail, residential and restaurants and entertainment along Mass Ave, it’s time to turn our main entrance around and face the bustling Mass Ave side,” he said. Schmidt is the architect for the $43 million residential and retail development to be built in the 500 block of Mass Ave on land currently occupied by the Indianapolis Fire Department. The firm’s new address will be 415 Massachusetts Ave. and the new entrance will reuse the historic leaded glass entrance archway—the only piece of the original storefront remaining on the building. (Historic photo is circa 1920s.) The façade of the 415 Massachusetts Ave. building is made of terra cotta, featuring decorative columns between the second-story windows and three-dimensional floral design panels on both sides of the top of the building. The new entrance should be open by mid-May.

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  • Great Strategic Move!
    A very sensible move to the new corridor!
  • Too Bad
    Too bad they turned their backs on Mass Ave when it was in the most need. I never understand why businesses decide to enter from the "back". Bad Planning. If you don't like the street, don't locate there.
    • Really?
      Other than Wayne Schmidt and Dave Andrichuk at the Chatterbox , no one took the risk of investing in that corridor in the mid-80s. Schmidt's vision should be applauded for taking his business to that sector no matter wher he put his entrance!
      • A front door vision...
        ...for the CRUISE SHIP DISTRICT
      • PJ - Back Entrance
        PJ. Not sure if you were aware, but the Schmidt offices are composed of three separate buildings. Two face Vermont, and one faces Mass Avenue. I don't know the full history, but I believe that they started out in one of the buildings on Vermont and purchased the others later, so it made sense to have their main entrance there to begin with.
      • No comments
        I have no comments

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