Another breakfast concept coming to Indianapolis area

April 29, 2013
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Egg and I breakfast blog 225pxIndianapolis is shaping up to be a breakfast battlefield. The latest entry slated for the metropolitan market is The Egg & I, a Colorado-based franchise created in 1987. The company’s first restaurant in Indiana is set to open in August in 3,900 square feet of space vacated by McAlister’s at the Merchants Pointe strip center in Carmel. The Egg & I has restaurants in 21 states—the closest is in the Chicago area—and serves both breakfast and lunch. Favorites include its benedicts, omelets, waffles and whole-wheat pancakes, according to the company’s website. The franchisee is Tom Ross, president of printing-products supplier Ross Gage Inc., whose daughter is an Egg & I corporate trainer. He plans to open five Egg & I restaurants within the next five years. “Other than Bob Evans, IHOP, and Cracker Barrel, we were underserved in the breakfast category,” said Steve Delaney, a restaurant expert at the locally based Sitehawk Retail Real Estate brokerage. “I think Indianapolis has finally been discovered as an underserved breakfast market in the last year.” Indeed, The Egg and I’s entrance into the Indianapolis area follows others such as Another Broken Egg and First Watch. Another Broken Egg, a breakfast and lunch chain based in Mandeville, La., opened its first Indiana restaurant earlier this month at 9435 N. Meridian St., and has plans for a second to open in downtown Indianapolis in August. Franchisee Kevin Armantrout, who also operates local Ruth’s Chris Steak House locations, said a lease should be finalized within the next week. Also, First Watch has three locations since opening last year: one downtown, another on East 86th Street, and one at Village Park Plaza in Carmel.

  • M-K
    Mr. Delaney must not be familiar with Meridian Kessler, which has at least 5-6 good local breakfast options.
  • Other Breakfast Eateries
    Le Peep, Denny's, Patachou. Not to mention the Dunkin, Starbucks, Einsteins, Panera's etc. And, as mentioned Meridian Kessler/Broad Ripple is ripe with options. Merchant's Square? Goodluck! That area has been on the decline for years now. They would be better served locating in the Kite redevelopment going on at 116th & Rangeline.
  • Steve Delaney
    Steve Delaney sounds like he has no clue about the Indianapolis market when he says "Other than Bob Evans, IHOP, and Cracker Barrel, we were underserved in the breakfast category." How can anyone take anything he says seriously when he doesn't include places like Cafe Patachou, Le Peep and all of the independent places like Zest and Taste.
  • What?
    Bravo to the new breakfast options opening in Indy metro, but I agree with others that Delaney must be an expert in something other than good breakfast spots: Patachou,Le Peep,Zest,3 Sisters, Original Pancake. And there are others.
  • Downtown much?
    Others who have posted comments on this article apparently do not travel south of 38th Street. (And what are you talking about anyway?! Try getting a table at Good Morning Mama's or 3 Sisters on any weekend morning. Broad Ripple needs more options, too!) Anyone who has tried to find a decent breakfast place on the Old Northside or Mass Ave area knows that there's basically one option that isn't a Starbucks: Hoaglin. Foundry Provisions has now opened, which offers some relief but not even close to enough. Bru Burger gets runoff from Hoaglin customers who don't want to wait an hour for a table, and folks seeking an omelet wind up with a burger because there are simply no other choices. (No one is gonna walk from Mass Ave to Le Peep!) There is a HUGE market opportunity for the next owner who takes a chance offering a breakfast/diner concept on Mass Ave.
  • South of 38th
    Dan, there's much more than Hoaglin south of 38th Street. Not that there's anything wrong with all. But there's Patachou on the Park, Cafe Zuppa, City Cafe, and even Shapiro's among local eateries. Then there's First Watch and Le Peep among the chains. And I'm sure I'm forgetting a few. Agree with the others: it sounds like Steve Delaney must not know Indy very well.
  • South of 38th
    FYI: Lincoln Square is currently building on Meridian St. south of Fall Creek. Thus, options are coming...
  • Forgot Westside
    We're all kind of north and center city centric, aren't we? No one mentioned the wonderful Flapjacks out west in Brownsburg and Plainfield and Emmy's in Avon.
  • Lazy?
    Why are people so lazy? We walk from 10th and Alabama to La Peep, First Watch, Hoaglins, Einsteins, City Market, etc .all the time. Walking from Hoaglins to La Peep is a couple of blocks. I like the new competition. Don't forget Tulip Noir on the northside.
  • local doesnt count
    These kind of franchise kind of restaurant owners dont consider the local fare as their competition, so when he says we are underserved he is only looking at the national chains. No question we have great options, but he this kind of campaign is based on beating the other national chain places not the local eateries. Oh, and by the way, the walk back to my Mass Ave office from LePeep is the perfect distance to get me revived from a nice breakfast meal for lunch.
  • Local Breakfast Places
    I love going out for breakfast. It is one of my favorite meals. Personally, I LOVE Indy's local breakfast restaurants!! Patachou, LePeep, and the others will get my business long before a national chain. I think Cracker Barrel and IHOP could use a run for their money though, because they're pretty boring.

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