Biglari name becomes part of downtown landscape

June 13, 2014
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The owner of Steak n Shake’s parent company has affixed its name to the downtown building that houses the steakburger chain’s headquarters.

Biglari Ober Building
                              225pxWorkers earlier this week hoisted the letters to spell Biglari, as in San Antonio-based Biglari Holdings Inc., and attached them to the side of the Ober Building facing Pennsylvania Street.

An affiliate of Steak n Shake purchased the six-story office building at 107 S. Pennsylvania St. in February 2013 for $3.1 million from the Capital Improvement Board of Marion County.

Steak n Shake also agreed to spend another $2 million on improvements before moving its headquarters to the third through sixth floors.

Steak n Shake moved in December from the Century Building on the opposite corner of Pennsylvania and Maryland streets to the Ober Building, leaving 42,000 square feet of vacant space on two floors.

But the new owner of the Century Building, Zeller Realty, now has the building fully occupied. Zeller bought the building out of foreclosure in November.

ExactTarget, which already had a presence in the Century Building, expanded into Steak n Shake’s former space.

Longtime Ober Building tenant Ratio Architects Inc., which occupies the first and second floors, remains in the building.

Biglari Holdings is lead by CEO Sardar Biglari. As of April, it operated 530 Steak n Shake restaurants, 415 of which are company-owned, and 83 Western Sizzlin eateries.

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  • Sardar Biglari
    Can Sardar Biglari be anymore full of himself? He is such an egomaniac. Anyone wanna make a bet on how long it is before he changes the name of Steak n Shake to Biglari's?
    • Bilgari
      Has anyone seen the newer Steak and Shake signs that say "Steak n Shake by Bilgari"?......hmmmm I didn't realize he invented the brand!
      • Did I miss something?
        Is it no longer appropriate to name YOUR own company after yourself? Or to want to advertise YOUR company on the exterior of a building that YOU paid for? I don't know that that makes the man an egomaniac...
        • ok
          Well, Marshall, it does happen, but most people DON'T name their companies after themselves. Most people DON'T plaster their name all over the place. I'd be willing to guess those people who DO choose to do that (i.e., Trump) have much bigger egos than those that do not. That's the point. Just because one CAN do something, doesn't mean they SHOULD do something.
        • It's a shame
          Mr. Christian Schrader's beautiful iconic landmark building will now simply be known as "Big Larry's". I will always remember Mr. John Ober's stewardship of the building. The inviting warmth, the beautiful window displays and the preservation of the building's character. I'm betting the spiral staircase became firewood years ago. The building's glory days are gone. Now it's just another antiseptic office space.
        • Public company
          Marshall...it is NOT Biglari's company or money. It is a PUBLICLY TRADED and OWNED company. Now he may have current control and run it because the shareholders and board allow it, but this is not the same thing L.S.Aryes. This man is a corporate raider and has used a local iconic business as a nothing more than a vehicle to obtain a public listing so he could change the traded name to his own. He aspires to be Berkshire-Hathaway, but has the class and ego of a Nuevo riche recent lottery winner.
        • It's worse than that...
          Biglari charged S&S for the use of his name, and if they try to get rid of him as CEO, they have to pay him so much money that it would put the company out of business. http://www.4-traders.com/BIGLARI-HOLDINGS-INC-6118554/news/Biglari-Holdings-Inc--Licensing-deal-stirs-up-Sardar-Biglaris-critics-17880580/
        • Building Name
          There is nothing wrong with affixing the building company owners name to a building. It was done LONG before Biglari was alive. Look at a lot of the old buildings around this time. Concord, Block, etc. all named after the original entrepreneurs themselves.
        • Yeah....
          .... Maybe he is just a big ol' meanie. I mean, he could have just moved the whole damn company and left another historic building to languish, but by keeping it here and putting a SIGN (gasp!) on it, he's really sticking it to everyone! Lol.... PS.... I think the devil sign looks pretty damn decent.
        • Marketing?
          What I don't get is why he wouldn't want a more recognizable name on the building. Wouldn't it make more sense to put Steak n' Shake or Maxim (which he also owns) on the building? It was the same reason CNO Financial Group put Banker's Life on the Fieldhouse instad of CNO. It seems to me his ego is trumping business sense in this case.
        • Simon/Lilly/Etc?
          What's the dif between what Big Larry is doing and what Simon did with its name on its new headquarters building? Branding is branding.
        • Simon vs. Big Larry
          Balthazar, Simon built its own building. Marshall, I'm sure you're welcome to polish Sardar's boots if you're such a big fan.
        • Douchebrand
          Yeah. as someone who helped rebuild that brand in the 90s, seeing the Jordache-looking signature on the sign was depressing. They're putting one here for the tourists in Santa Monica, and the burger pic they're using isn't even a steakburger. It's like they don't care. I'll eat at the Counter.
        • Pride
          Pride goes before destruction, a haughty spirit before a fall.

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