Goodwill strays from tradition to open vintage clothing store

June 12, 2014
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Goodwill Industries of Central Indiana is opening a new store in Indianapolis on Tuesday.

Goodwill sign 225pxBut this one is quite different than the not-for-profit’s typical outlets. It will be the only one in the city selling just vintage clothing. The boutique-style shop is opening in space formerly occupied by an Arthur Murray Dance Studio just west of Keystone Avenue at 2361 E. 62nd St. in the Glendale area.

Called Vintage Vogue by GW, the only other one is in Bloomington. It’s a relatively new concept that Goodwill is looking to grow. If the Indianapolis store is successful, another boutique could open downtown, said Kent Kramer, Goodwill’s chief operating officer.

“We kind of look at it as fashion-forward, brand-name labels, vintage-type items,” he said. “It’s primarily clothing, but we also have unique, quirky home goods and furnishings.”

Goodwill will stock the store from donations to its other stores.

“We’ll do a little more of a thorough sort and pull out identifiable items that we think would do well in a boutique setting,” Kramer said.

The store is about 2,500 square feet, much smaller than the standard 16,000-square-foot Goodwill store.

The new Vintage Vogue by GW location is just one of several stores Goodwill has either opened recently or will yet this year.

In May alone it opened stores in Connersville and Muncie, and relocated its Greenwood outlet.

Another store, on West Washington Street east of Interstate 465, is set to open in July. There, Goodwill demolished its existing store and moved into a vacant Walgreen’s next door at 5720 W. Washington St. while the new store is going up on the existing site.  

Goodwill also is building new stores in Plainfield and another in the Anson development near Whitestown and Zionsville. They are set to open late this year.

Overall, Goodwill Industries of Central Indiana operates 49 retail outlets. That number could reach 57 within the next few years.

  • Avoid only in news stories
    I learned in my first reporter job never to say "only"--believed to be only yes, but that and reporting "first robin of spring" was an early lesson. So re Only store selling vintage--a) The Toggery, a few blocks away sells and even features high end vintage, and b) not sure if Red Rose in Ripple still going but it was/perhaps is the oldest vintage sales spot? Any o thers out there?
    • Only store
      Reading the prior sentence, "only" refers to the only Goodwill store in the city selling vintage clothing.
    • blog
      jw balderdash, this is a blog. As such, the quality of reporting is typically lower, as can be seen with this post and others in the past with factual errors.
    • Errors
      Can you provide examples?
    • Scott Does A Great Job
      I think Scott does a great job with this blog and the quality of reporting is not at all "typically lower." This blog deals in fact, and you are stating an opinion like it's a fact. Show some evidence, please, or troll elsewhere.
    • Cool Concept
      Good for Goodwill in realizing they need to be innovative to provide retail need for a specific market niche.
      • Opportunity
        I'm sure at some point someone pointed out that there were "bargains" in their racks that they weren't taking advantage of (i.e., getting higher prices for). So does this mean we will no longer be able to buy cheap outfits for theme ('50s, '70s, etc) parties? ;-(
        • And...
          Scott is correct with the "only" statement. You are expected to comprehend that it's the only GW store in Indy selling vingage.
        • No Deals to be Found
          As soon as Goodwill opened it's online "eBay" store the deals stopped. This is another way for Goodwill to profit exessively from donated items. Their store prices have already increased to nearly retail. It has the ring of "GREED" to me.
          • Worst of the worst
            Goodwill is currently considered (by industry standards of a NFP & watchdog groups) one of the worst NFPs in the country. Aside from employing those in need of such employment, they donate almost nothing to charity and have massive profits that are not seen by those in need
          • Check yourself, before your wreck yourself
            Scott - I think your blog does a fine job! As someone in the industry I appreciate the information you post. Balderdash - really? You actually just proved your point by being wrong and also the first to comment. It always amazes me the amount of negative Ned and Nellies who come here just be negative about every single thing and to try and make others look bad. Trolls indeed. I'm looking forward to this store! Goodwill has opened some other boutiques across the country. I like that they try to keep innovating. They've really come a long way. I love that they now stock by size and not color - so much easier to find items. Shopper, please see this link for factual information about Goodwill of Central Indiana's mission and their financials.
            • Doh!
              See? I wrecked myself. You not your. Go ahead trolls, comment away!
            • Re: Patrick
              Patrick, I'm sure you can still buy these types of clothes at the other Goodwill stores. The Vintage Vogue is more...higher-end vintage apparel including jackets, shoes, purses, etc. You can still buy the old obnoxious outfits at regular Goodwill's! And for those hating on the programs Goodwill offers, you should check your facts. They employ over 3,000 people in the state of Indiana and give jobs to those who are deemed "unemployable" by other FOR PROFIT companies.
              • Haters are everywhere!
                Goodwill haters are everywhere - with good reason: It goes on and on.....
                • Re: Goodwill Haters
                  Please learn this. Not all Goodwill's are run the same way. Each is its own entity. And please check your facts again about GICI.
                • @Shopper
                  I would like to know what the objective definition of an "excessive" profit is. Also as a non-profit you would want them to make as much profit as possible because, being a non-profit means they are required by law to invest all their profits back into the company. Thus providing more stores, more people employed, and more items available to sell to those who rely on them. Also, you cited extreme left wing sources. There is a clear agenda there.
                • greenwood relocated?
                  Where did the Greenwood outlet relocate to? I saw there was construction in the parking lot, but I thought Goodwill was still there in the same location on 31, south of Frye Road?
                  • Greenwood location
                    JS, the Greenwood Goodwill store is at the same location (709 U.S. Highway 31.) They took down the old building and just built the new one right behind the old.

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