First Biglari, now Steak n Shake sign adorns building

June 27, 2014
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First the Biglari name, now the Steak n Shake moniker adorns the downtown building that houses the steakburger chain’s headquarters.

Steak n Shake sign900pxProperty Lines reported earlier this month when the letters to spell Biglari, as in San Antonio-based Biglari Holdings Inc. and parent of Steak n Shake, became affixed to the side of the Ober Building facing Pennsylvania Street.

Installed this week, the new Steak n Shake sign runs vertically and replaces the Business Furniture sign that stood guard over Pennsylvania and Maryland streets for decades.

An affiliate of Steak n Shake purchased the six-story office building at 107 S. Pennsylvania St. in February 2013 for $3.1 million from the Capital Improvement Board of Marion County.

Biglari Holdings is led by CEO Sardar Biglari. As of April, it operated 530 Steak n Shake restaurants, 415 of which were company-owned, and 83 Western Sizzlin eateries.
 

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  • I Like it But
    Cool, but I think people will think that the building actually has a location housed within.
  • HQ branding
    I really like the sign. Some businesses really get the importance of branding. Now it would be awesome to see the letters Exact Target towering over the city at about 700 feet tall. This city has come along way since the mall pits of the early 1980s. Who knows maybe someday we can have a (smaller version) world class park like Boston Commons. The need is there, maybe some land south of LOS. It is fun to dream.
  • Another SnS?
    This makes way more sense. I guess we all jumped the gun too soon :) To Brad: I agree! He should put a Steak N Shake in that building! Pacers traffic after games and concerts would probably sustain it.
  • Nice
    I really like this!
  • Indy looses it again
    Even if Business Furniture had a similar sign the sad truth is that it trashes a impressive historic building. Just returned from Montreal and have to say they get it on using their buildings. They must have FIFTY whole blocks of building that are illuminated at night. Indy can't even get the Circle lit. The Steak and Shake building must look crude at night. Dare say if you ask a Canadian or European what they think of a single historic building with a ten story sign they would not be so enthusiastic. Now you understand why the mayor wants to erect a four story digital sign on Mass Avenue across the street from two of our most historic building. Hoosier's never fail to reinforce our stereotype.
    • Who's stereotyping?
      Urban Guy-- Considering that the War Memorial is heavily illuminated just two blocks away, I'm not too caught up on the S&S Monument. But, no, I get it: Europeans and Canadians are just so much more cultured than Hoosiers, and they do everything right that we do wrong. Well, at least most Hoosiers who post on IBJ know went to use an apostrophe correctly....unlike some.
    • You's stereotyping
      At least most Hoosiers who post on IBJ know when to use "when."
    • Heliport
      Does anyone know what is going on at the Indianapolis Downtown Heliport it looked like a demolition project near east st.
    • Ummm...
      Urban Dweller, why are you exclaiming "FIFTY whole blocks of buildings that are illuminated at night" as though its something to be proud of? What an incredible WASTE of energy! I think Indy does a perfectly fine job of illuminating its more prominent buildings and monuments. Perhaps it is INDY that gets it right in this instance....
      • Ummm....
        Urban Dweller, why are you exclaiming "FIFTY whole blocks of buildings that are illuminated at night" as though its something to be proud of? What an incredible WASTE of energy! I think Indy does a perfectly fine job of illuminating its more prominent buildings and monuments. Perhaps it is INDY that gets it right in this instance....
      • My opinion? Distasteful design clash.
        I don't really care about the whole "Indy illumination" discussion at all, but that sign is an eyesore to me. It's two completely different eras of design mashed together in a very non-complementary way. In my opinion, it would have been smarter to use an old-timey, retro SNS logo to go with the historic feel of the building.
      • SnS Sign
        I watched as the Steak n Shake sign was installed over the existing Business Furniture sign. I think it's tacky and too big (as was the original BF sign from a bygone era), but at least it gives some exposure to the company and not just Biglari. And people used to think there was a restaurant in the Century Building too, so...
      • Don't Forget Light Polution
        Not only is the illumination of buildings (and all landscaping up-lighting) wasteful of energy, it contributes to light pollution that causes us to not see most of what the night sky has to offer.
      • Sns Sign
        It's too big and too Tacky. It is also a shame Biglari has to put his name on the building and all the SnS' around town. Too big of a head for such a little guy.

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