First Biglari, now Steak n Shake sign adorns building

June 27, 2014
Back to TopCommentsE-mailPrintBookmark and Share

First the Biglari name, now the Steak n Shake moniker adorns the downtown building that houses the steakburger chain’s headquarters.

Steak n Shake sign900pxProperty Lines reported earlier this month when the letters to spell Biglari, as in San Antonio-based Biglari Holdings Inc. and parent of Steak n Shake, became affixed to the side of the Ober Building facing Pennsylvania Street.

Installed this week, the new Steak n Shake sign runs vertically and replaces the Business Furniture sign that stood guard over Pennsylvania and Maryland streets for decades.

An affiliate of Steak n Shake purchased the six-story office building at 107 S. Pennsylvania St. in February 2013 for $3.1 million from the Capital Improvement Board of Marion County.

Biglari Holdings is led by CEO Sardar Biglari. As of April, it operated 530 Steak n Shake restaurants, 415 of which were company-owned, and 83 Western Sizzlin eateries.
 

ADVERTISEMENT
  • I Like it But
    Cool, but I think people will think that the building actually has a location housed within.
  • HQ branding
    I really like the sign. Some businesses really get the importance of branding. Now it would be awesome to see the letters Exact Target towering over the city at about 700 feet tall. This city has come along way since the mall pits of the early 1980s. Who knows maybe someday we can have a (smaller version) world class park like Boston Commons. The need is there, maybe some land south of LOS. It is fun to dream.
  • Another SnS?
    This makes way more sense. I guess we all jumped the gun too soon :) To Brad: I agree! He should put a Steak N Shake in that building! Pacers traffic after games and concerts would probably sustain it.
  • Nice
    I really like this!
  • Indy looses it again
    Even if Business Furniture had a similar sign the sad truth is that it trashes a impressive historic building. Just returned from Montreal and have to say they get it on using their buildings. They must have FIFTY whole blocks of building that are illuminated at night. Indy can't even get the Circle lit. The Steak and Shake building must look crude at night. Dare say if you ask a Canadian or European what they think of a single historic building with a ten story sign they would not be so enthusiastic. Now you understand why the mayor wants to erect a four story digital sign on Mass Avenue across the street from two of our most historic building. Hoosier's never fail to reinforce our stereotype.
    • Who's stereotyping?
      Urban Guy-- Considering that the War Memorial is heavily illuminated just two blocks away, I'm not too caught up on the S&S Monument. But, no, I get it: Europeans and Canadians are just so much more cultured than Hoosiers, and they do everything right that we do wrong. Well, at least most Hoosiers who post on IBJ know went to use an apostrophe correctly....unlike some.
    • You's stereotyping
      At least most Hoosiers who post on IBJ know when to use "when."
    • Heliport
      Does anyone know what is going on at the Indianapolis Downtown Heliport it looked like a demolition project near east st.
    • Ummm...
      Urban Dweller, why are you exclaiming "FIFTY whole blocks of buildings that are illuminated at night" as though its something to be proud of? What an incredible WASTE of energy! I think Indy does a perfectly fine job of illuminating its more prominent buildings and monuments. Perhaps it is INDY that gets it right in this instance....
      • Ummm....
        Urban Dweller, why are you exclaiming "FIFTY whole blocks of buildings that are illuminated at night" as though its something to be proud of? What an incredible WASTE of energy! I think Indy does a perfectly fine job of illuminating its more prominent buildings and monuments. Perhaps it is INDY that gets it right in this instance....
      • My opinion? Distasteful design clash.
        I don't really care about the whole "Indy illumination" discussion at all, but that sign is an eyesore to me. It's two completely different eras of design mashed together in a very non-complementary way. In my opinion, it would have been smarter to use an old-timey, retro SNS logo to go with the historic feel of the building.
      • SnS Sign
        I watched as the Steak n Shake sign was installed over the existing Business Furniture sign. I think it's tacky and too big (as was the original BF sign from a bygone era), but at least it gives some exposure to the company and not just Biglari. And people used to think there was a restaurant in the Century Building too, so...
      • Don't Forget Light Polution
        Not only is the illumination of buildings (and all landscaping up-lighting) wasteful of energy, it contributes to light pollution that causes us to not see most of what the night sky has to offer.
      • Sns Sign
        It's too big and too Tacky. It is also a shame Biglari has to put his name on the building and all the SnS' around town. Too big of a head for such a little guy.

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

      2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

      3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

      4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

      5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

      ADVERTISEMENT