A formerly lifeless stretch of wall on the northern edge of Circle Centre mall is now an engaging tribute to three of the city's most notable attractions. The new display, which spans three giant windows of the façade along Washington Street near Illinois Street, is a project of the Convention & Visitors Association and Simon Malls, in partnership with the Indianapolis Zoo, the Indianapolis Museum of Art and the Children's Museum of Indianapolis. The displays were designed by locally based Young & Laramore and include a leaping dolphin, a Modigliani oil painting and a T-Rex skeleton in the top windows. The lower windows include quotes about the Zoo, IMA and Children’s Museum on top of large photos. What a great way to remind visitors of three attractions requiring a short drive from downtown. (IBJ Photo/Cory Schouten)
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Doubtful visitors will connect these pictures with the Indianapolis Zoo, the Indianapolis Museum of Art or the Children's Museum since their are no logos or mention with this expensive window art.
Perhaps the ICVA should be more careful with their limited marketing dollars.