IBJ Media seeking approval for new projecting sign

November 2, 2009
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The parent company of IBJ has filed plans to add a new sign with an electronic-message component outside the newspaper's headquarters at 41 E. Washington St. The sign, which would project from the northwest edge of the building, requires three variances from city code. It would be about 63 square feet in size, above the maximum allowed 54 square feet, and include a variable-message portion, which is not typically permitted, similar to an existing sign outside the Indianapolis Star newsroom. The sign would be within 70 feet of an intersection with a stoplight, whereas the code normally requires 125 feet of separation. The building already has one projecting sign for Morton's The Steakhouse at the intersection of Washington and Pennsylvania streets. A hearing is scheduled for Nov. 24.

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  • Good
    Nice urban sign design. The city needs more of those.

    Just curious...will it feature a Tweet stream from IBJ reporters? :)
  • More chagrin . . .
    Speaking of signs, is anyone else chagrinned with the impossible signage now displayed at the Conrad on at least 6 awnings for Tastings? Not only are the graphics a complete disaster, the use of their repetition only intensifies their failure to create something interesting or inviting. It is just more evidence to support my proposed slogan for Indianapolis --
    "Indianapolis - Okay with Ugly !" I can't believe the Conrad has sunk so low . . .
  • Lose the EVMS....
    and I'm all for it!
  • Your image
    Cory, I can't make out the details of the image. Is this an old image or a photoshoped image? It would be nice to see the image in color if possible.
  • Response
    Joe: I asked for a color version but got no response. If I can get one, I'll post it.
    • Thanks
      Thanks! Hope you can get it.
    • Lose the EVMS
      Nice but for the electronic variable message sign (EVMS). Seriously, who thought that was a good idea? I think a Times Square look is one thing, but at this small scale, it's going to come off as a Pendleton Pike hand-me-down.

      If you lose that wart, it's a no-brainer. Keep it and you're as bad as the Star.

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