IBJ Media seeking approval for new projecting sign

November 2, 2009
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The parent company of IBJ has filed plans to add a new sign with an electronic-message component outside the newspaper's headquarters at 41 E. Washington St. The sign, which would project from the northwest edge of the building, requires three variances from city code. It would be about 63 square feet in size, above the maximum allowed 54 square feet, and include a variable-message portion, which is not typically permitted, similar to an existing sign outside the Indianapolis Star newsroom. The sign would be within 70 feet of an intersection with a stoplight, whereas the code normally requires 125 feet of separation. The building already has one projecting sign for Morton's The Steakhouse at the intersection of Washington and Pennsylvania streets. A hearing is scheduled for Nov. 24.

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  • Good
    Nice urban sign design. The city needs more of those.

    Just curious...will it feature a Tweet stream from IBJ reporters? :)
  • More chagrin . . .
    Speaking of signs, is anyone else chagrinned with the impossible signage now displayed at the Conrad on at least 6 awnings for Tastings? Not only are the graphics a complete disaster, the use of their repetition only intensifies their failure to create something interesting or inviting. It is just more evidence to support my proposed slogan for Indianapolis --
    "Indianapolis - Okay with Ugly !" I can't believe the Conrad has sunk so low . . .
  • Lose the EVMS....
    and I'm all for it!
  • Your image
    Cory, I can't make out the details of the image. Is this an old image or a photoshoped image? It would be nice to see the image in color if possible.
  • Response
    Joe: I asked for a color version but got no response. If I can get one, I'll post it.
    • Thanks
      Thanks! Hope you can get it.
    • Lose the EVMS
      Nice but for the electronic variable message sign (EVMS). Seriously, who thought that was a good idea? I think a Times Square look is one thing, but at this small scale, it's going to come off as a Pendleton Pike hand-me-down.

      If you lose that wart, it's a no-brainer. Keep it and you're as bad as the Star.

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    1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

    2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

    3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

    4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

    5. David Copperfield!

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