The city's planning staff is recommending denial
of an electronic message screen proposed as part of a new sign for IBJ Media Corp., the parent company of Indianapolis
Business Journal. The company has made several minor changes to the color and size of the sign at the request of city planners
but has been unable to win support for the 3-foot-by-5-foot variable-message portion, which would scroll headlines from the
newspaper. Such signs were banned by urban-design guidelines adopted in 2008, because of concerns about urban feel and
sign clutter. "Placing an electronic message sign on an historic building would wholly detract from the building's façade
and severely diminish the contextual relationship between the building’s signs and its façade design," planning
staff said in a report. "Historically, projecting signs were common on building elevations. Electronic message signs
would be a significant change from historical practices." Other than the electronic portion, the planning
staff said it supports the sign. The building, constructed in 1923, already has one projecting
sign for Morton's The Steakhouse at the intersection of Washington and Pennsylvania streets.
The new sign would project from the northwest edge. A hearing on the matter has
been moved to Jan. 26. An earlier post is here.
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Welcome to Property Lines, Indy's source for neighborhood real estate news. Your host is Scott Olson, IBJ's real estate beat
reporter. Edited by Cory Schouten.
Planners recommend denial of IBJ variable-message sign
November 30, 2009
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We loved lakehouse and think the Arbor Village would be a great location. It is less than 2 miles from over 1000 rooftops in the 225,000 to over 1 million range. Many people could use the great fishers trail system to bike or walk there. Just an idea Scotty -- but maybe something closer to 3 Wiseman would good. The only microbrew in area is Ram (boring)
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True, it's an ESPN production, but ESPN is just another name for ABC Sports, or what used to be ABC Sports since ABC Sports no longer exists as a name. ESPN=ABC Sports= ESPN. ESPN is, according to Forbes "the world's most valuable media property" worth $40 billion. Despite that, they fired 400 people this week.
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The Prestige was a great flick.
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Larry - even though the race is on ABC, ESPN does all of the work, so that is why ESPN is mentioned. Most sports on ABC are called something like "ESPN on ABC."
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Back when I was in highschool, they had a little electronic red sign on a brick wall leading to the lunch room, and it seemed a little cheap and not as clean. I am not sure why, but a red electronic sign just doesn't feel clean or classy.
Actually, IBJ Media should reconsider, and withdraw, its anti-public EVMS plan. Give up on the silly eyesore!
He could sell heaters to people in the desert.
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The real truth here is:
1. The sign is not that bad, people.
2. No one's actually going to read the little ticker anyway.
3. We have overly-zealous anti-signage rules that contribute to the sleepy feeling downtown.
However, this sign absolutely looks cheap and tacky, no question. I work across the street from IBJ, and I look at things in this block daily. I would hate to see a cheap little electronic sign that looks like it belongs in front of a middle school up there. I agree that red is especially a bad color, but more so it's the size.
Love the sponsored public art idea. I'm always sad when the rotating art displays disappear, and now that funding for that program is gone, we desperately need a public-private partnership like this to liven up the corner.
2. If no one is actually going to read the ticker, what's the purpose of having it anyway?
3. Completely agree about the anti-signage rules. But when we DO allow signs, shouldn't we expect better than bad? Isn't this the mantra of most on these boards when it comes to urban development? Why would this be any different?
I don't even know how to respond to most people saying the top isn't that bad, but the bottom is...Do we live in an alternate universe where bad taste rules this blog?
it happens way to often that the submitters to this forum have absolutely no design sensibility or any standards for basic taste in design. The same can be said for the planning staff. The Regional Center Guidelines just won a major planning award, but it will be of no use in the hands of people whose discretion is ridiculous.
If anything, fake pitched topson blade signs are a distraction. Is it an allusion to a temple... maybe a bungalow! Surely, anything that looks old matches anything else that's old.
God forbid, media and information coming from a media company!!! We wouldn't want any of our building to actually communicate their function to the public.
These responses are a joke and embarrassing.