A city planning board has denied a request from IBJ
Media Corp. for a new sign including a small variable-message component outside its headquarters at 41 E. Washington St. The
4-1 vote Tuesday by a Board of Zoning Appeals means the company will have to wait at least a year to apply again unless it
challenges the decision in court, said John Bartholomew, a Department of Metropolitan Development spokesman. The parent company
of Indianapolis Business Journal filed plans for the sign late last year and has made several changes to the sign's
color and size at the request of city planners. But the company could not win support for the 3-foot-by-5-foot variable-message
screen, designed to scroll headlines from the newspaper. Such signs were banned by urban-design guidelines adopted in 2008
over concerns about urban feel and sign clutter. In its application, IBJ cited scrolling digital signs outside the headquarters
of the Indianapolis Star and Emmis Communications, approved before the rules took effect. "We did it so we could
compete the way they do, with street-level messaging," said IBJ Media CFO Jeff Basch. He said it is possible IBJ will
proceed without the variable-messaging portion. An earlier post is here.








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Of course, in the internet age, defining "broadcasters" and "print" would be a nightmare. Would "Inside Indiana Business" qualify even though they don't use newsprint or own a broadcast license? Big can o' worms
That is an article that I'd really like to read.
http://sabew.org/2010/03/sabew-announces-winners-in-15th-annual-competition/
That said, I do have an issue with the small flashing sign board. I really believe it would be better to be a long scrolling board that wraps around the corner of the building similar to times square. It should be required to scoll only, no flashing. I think that would add to the urban feel.
How does the City justify turning down this sign though after approving the monstrosity that is the Flagstar sign across the street?
That said, it would be great if IBJ had a really slick sign as Indyman describes.