A new sign for Steak n Shake

March 29, 2010
Back to TopCommentsE-mailPrintBookmark and Share

Steak n Shake's downtown headquarters is getting new signage. Workers today were installing signs on the southeast facade of the Century Building at Maryland and Pennsylvania streets. The publicly traded parent company of Steak n Shake restaurants plans to change its name to Biglari Holdings and move its headquarters to Texas, but the company's Steak n Shake restaurant division will remain in Indianapolis. Thoughts on the signs?Steak n Shake sign

ADVERTISEMENT
  • Signage
    The sign is nice and simple, but the placement on the building feels weird. I think I would have expected it to be lower.
  • I wonder if it corresponds to what floor in the building they are on. i am surprised they have not done this sooner. With its location, it is a great spot with the downtown bar crowd and the Conseco (CNO) Fieldhouse crowd. May remind them there is one around the corner.
  • Reasons.
    It would look nicer lower but I think they put it up high because a lower sign (like right above the first floor) might cause people to think that there was a Steak 'n Shake restaurant in the building.

    As for why they are just now putting a sign up, probably because of people like me who have sent nasty letters to them stating that since they are moving their headquarters out of my city then I will never eat there again. So they want to make the statement that "our Steak 'n Shake divisional headquarters are still here."
    • Agree w/Scott D
      I've made the same vows. Unfortunately, this doesn't help win my ample eating back for Biglari Burgers
    • Huh?
      Businesses locate headquarters where it makes the most sense for them to be located from a business perspective. Quite frankly, the entire Indianapolis metro area is not that major of a market, and I am sure Biglari won't be hurt even if they lost every single customer in Indianapolis. A local boycott is not going to change their mind to relocate the headquarters.

      In any event, a better reason to stop eating at Steak N' Shake (and all other fast-food joints) is that they serve grease laden, high-salt, preservative-filled, high sugar food which is extremely unhealthy to consume. Yes, an occasional indulgence now and then is fine, but it is not the sort of food anyone should be eating on a regular basis.
      • darn
        The Century Building is one of my faves downtown. It's classy and a solid design. The new sign isn't horrible, but it's kind of marring a balanced well-preserved blemish-free structure. It doesn't look like there's any precedent for mounting a sign in that location. That's what bother me most, this trend of cramming signage into areas that weren't really designed for such. A tasteful set of window decals would have been a preferable option.
      • Indy is a huge market for Steak n Shake
        Chris-

        Actually, Indy is one of Steak n Shake's biggest markets since they aren't a nationwide chain. I believe Indy and St. Louis are their two biggest markets or are very close to being the two biggest. This isn't McDonald's where the Indy market would be very small vs. their corporation's footprint. Steak n Shake only has 475 restaurants with 60 of those in Indiana (over 12%) and about 35 of those being in the Indy area. Indiana and Indianapolis are HUGE markets for Steak n Shake.

        Not saying that will change their headquarters move or means they should keep it here but they definitely can't afford to do anything that would kill their central Indiana sales.
      • confusing
        I really hate it when the restaurant logo appears on an office building. For a minute I'm always like, 'Can I eat in there?'

        I made that mistake once at the California Pizza Kitchen Corporate offices.
      • . . . this is it?
        Wow, 14 days since your last post, and it's about Steak 'n Shake signage. Maybe it's true what they say. . .the blogoshere is dying.
      • placement
        I think the sign would have looked much better one floor higher. Otherwise, it's fine...plain, relatively small, not black and yellow striped. :)
      • this is news
        Sorry to be critical, but you haven't updated blog in more than a week and it is about a sign being installed. There has to be something that happened in the last 7-10 days.
      • Ego
        I'm guessing the sign is located so high on the building to make room for the 40' tall Fathead of Biglari.
      • sheesh
        The blog is free guys. Cory has explained it can be tough balancing info between the pay paper and this blog. There are plenty of info sources online to round out your daily development needs.
      • Sign, Smign
        The reason I don't eat at S&S more often is the PRICING! Less food, higher price - Yoou need a micrometer to measure the thickness of the burgers and the fries...
      • Response to Matthew & Cityside
        Maybe you guys haven't noticed, but Cory's been a little busy exposing the corruption rampant in our "prosecutor's" office.
        That kind of in-depth reporting is all too rare in this market; and it's not something done by simply making a few phone calls and punching up 300 words.
        I'd much rather he work on something important like that then where the next Applebee's is opening.
        Just sayin...
      • Conflicted
        I agree with Ablerock. The Century Building is one of those picture-perfect buildings upon which signs just don't seem to belong. The sign itself would look fine on almost any other building (provided they placed it at a logical location).
      • Responses
        BLOGojevich - good call. And technically speaking, his other article is about the prosecutor's "office" and how it should be "vacated." Sounds like Property Lines to me.

        Greg - You should have seen the look the security guard gave me at Eli Lilly when I pulled out my insurance card and told him I was picking up my prescription.
      • GONE
        They removed the new steak n shake sign today. Anyone know why?
      • Sardar
        Rob, maybe Sardar reads Property Lines and realized how it would look.
      • Sign move!
        Meant to post this earlier: I called to ask why the sign was moved, and apparently it was installed in the wrong place. IHPC approved the sign placement where it is now.

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

      2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

      3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

      4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

      5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

      ADVERTISEMENT