A new sign for Steak n Shake

March 29, 2010
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Steak n Shake's downtown headquarters is getting new signage. Workers today were installing signs on the southeast facade of the Century Building at Maryland and Pennsylvania streets. The publicly traded parent company of Steak n Shake restaurants plans to change its name to Biglari Holdings and move its headquarters to Texas, but the company's Steak n Shake restaurant division will remain in Indianapolis. Thoughts on the signs?Steak n Shake sign

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  • Signage
    The sign is nice and simple, but the placement on the building feels weird. I think I would have expected it to be lower.
  • I wonder if it corresponds to what floor in the building they are on. i am surprised they have not done this sooner. With its location, it is a great spot with the downtown bar crowd and the Conseco (CNO) Fieldhouse crowd. May remind them there is one around the corner.
  • Reasons.
    It would look nicer lower but I think they put it up high because a lower sign (like right above the first floor) might cause people to think that there was a Steak 'n Shake restaurant in the building.

    As for why they are just now putting a sign up, probably because of people like me who have sent nasty letters to them stating that since they are moving their headquarters out of my city then I will never eat there again. So they want to make the statement that "our Steak 'n Shake divisional headquarters are still here."
    • Agree w/Scott D
      I've made the same vows. Unfortunately, this doesn't help win my ample eating back for Biglari Burgers
    • Huh?
      Businesses locate headquarters where it makes the most sense for them to be located from a business perspective. Quite frankly, the entire Indianapolis metro area is not that major of a market, and I am sure Biglari won't be hurt even if they lost every single customer in Indianapolis. A local boycott is not going to change their mind to relocate the headquarters.

      In any event, a better reason to stop eating at Steak N' Shake (and all other fast-food joints) is that they serve grease laden, high-salt, preservative-filled, high sugar food which is extremely unhealthy to consume. Yes, an occasional indulgence now and then is fine, but it is not the sort of food anyone should be eating on a regular basis.
      • darn
        The Century Building is one of my faves downtown. It's classy and a solid design. The new sign isn't horrible, but it's kind of marring a balanced well-preserved blemish-free structure. It doesn't look like there's any precedent for mounting a sign in that location. That's what bother me most, this trend of cramming signage into areas that weren't really designed for such. A tasteful set of window decals would have been a preferable option.
      • Indy is a huge market for Steak n Shake
        Chris-

        Actually, Indy is one of Steak n Shake's biggest markets since they aren't a nationwide chain. I believe Indy and St. Louis are their two biggest markets or are very close to being the two biggest. This isn't McDonald's where the Indy market would be very small vs. their corporation's footprint. Steak n Shake only has 475 restaurants with 60 of those in Indiana (over 12%) and about 35 of those being in the Indy area. Indiana and Indianapolis are HUGE markets for Steak n Shake.

        Not saying that will change their headquarters move or means they should keep it here but they definitely can't afford to do anything that would kill their central Indiana sales.
      • confusing
        I really hate it when the restaurant logo appears on an office building. For a minute I'm always like, 'Can I eat in there?'

        I made that mistake once at the California Pizza Kitchen Corporate offices.
      • . . . this is it?
        Wow, 14 days since your last post, and it's about Steak 'n Shake signage. Maybe it's true what they say. . .the blogoshere is dying.
      • placement
        I think the sign would have looked much better one floor higher. Otherwise, it's fine...plain, relatively small, not black and yellow striped. :)
      • this is news
        Sorry to be critical, but you haven't updated blog in more than a week and it is about a sign being installed. There has to be something that happened in the last 7-10 days.
      • Ego
        I'm guessing the sign is located so high on the building to make room for the 40' tall Fathead of Biglari.
      • sheesh
        The blog is free guys. Cory has explained it can be tough balancing info between the pay paper and this blog. There are plenty of info sources online to round out your daily development needs.
      • Sign, Smign
        The reason I don't eat at S&S more often is the PRICING! Less food, higher price - Yoou need a micrometer to measure the thickness of the burgers and the fries...
      • Response to Matthew & Cityside
        Maybe you guys haven't noticed, but Cory's been a little busy exposing the corruption rampant in our "prosecutor's" office.
        That kind of in-depth reporting is all too rare in this market; and it's not something done by simply making a few phone calls and punching up 300 words.
        I'd much rather he work on something important like that then where the next Applebee's is opening.
        Just sayin...
      • Conflicted
        I agree with Ablerock. The Century Building is one of those picture-perfect buildings upon which signs just don't seem to belong. The sign itself would look fine on almost any other building (provided they placed it at a logical location).
      • Responses
        BLOGojevich - good call. And technically speaking, his other article is about the prosecutor's "office" and how it should be "vacated." Sounds like Property Lines to me.

        Greg - You should have seen the look the security guard gave me at Eli Lilly when I pulled out my insurance card and told him I was picking up my prescription.
      • GONE
        They removed the new steak n shake sign today. Anyone know why?
      • Sardar
        Rob, maybe Sardar reads Property Lines and realized how it would look.
      • Sign move!
        Meant to post this earlier: I called to ask why the sign was moved, and apparently it was installed in the wrong place. IHPC approved the sign placement where it is now.

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