Colts fans let Lucas hear it

August 19, 2008
Back to TopCommentsE-mailPrintBookmark and Share
lucasLucas Oil Products Inc., and its owner Forrest Lucas, are taking a beating from IBJ readers after his request that Indianapolis Colts fans and local media not call the team's new stadium "The Luke." Lucas pointed out that one of his competitors is LukOil, a Russian-owned New Jersey based firm making a big push in the U.S. He’s concerned The Luke nickname will give his competitor a big marketing boost. Lucas may have double trouble. An IBJ reader also pointed out that there’s a Hobart-based Luke Oil Co., which has 15 retail gas stations and other enterprises in northwest Indiana and southwest Michigan. And the Hobart-based Luke Oil appears to be growing.

That aside, I was surprised at how much backlash there was against Lucas personally over his request. Isn’t his $121.5 million naming rights deal with the Colts going to help the team remain competitive over the next 20 years? And I think those who are calling Lucas an elitist, have him all wrong. A businessman intent on protecting his interests, yes. A corporate snob, no way. 

This is a guy who takes his own calls and never shies away from answering a single question. Heck, he’s even given me his and his wife’s cell phone numbers in case I need to reach him in a hurry. He takes calls when he's in the office, on the road or on vacation. That’s pretty unusual access for a corporate CEO these days. If Lucas has made any mistakes since signing the naming rights deal, it’s probably that he’s been too open and honest—at least from a marketing perspective. That's the kind of mistake I can live with.
ADVERTISEMENT
  • I agree. Forrest, thank you, your wife and company, for all you have done for the state.
  • I am sure a lot of those beating him up are probably haters of the Stadium or corporate naming rights or the Colts or his wealth. I would not beat him up, but I do feel he is taking the wrong approach to this.

    People will call it what they want. Few in Denver call it Invesco Field, they call it Mile High. I know many who refuse to use the name Verizon Wireless Center and still call it Deer Creek. For the same thing, I know many who called the RCA Dome the Hoosier Dome or Dome to this day. What he needs to do his embrace The Luke as a nickname. He needs to make it synonymous with Lucas Oil. As the story says, most people have probably never heard of Lukoil or Luke Oil in Hobart. If he ties The Luke into his advertising, people will think of his company when they hear it. Most people are not huge fans of impersonal corporate names on stadiums and try to make it simpler, easier and more folksy. Mr. Lucas, embrace The Luke and ignore the Russians and the Hobartans.
  • Not a fan of the stadium deal that was struck between the politicians and Jim Irsay, but that doesn't reflect upon Mr. Lucas naming rights deal.

    The only thing I request is that he move his headquarters to Indiana so we can take pride in the name. A lot of good will is lost knowing it is a California company with very little connection to our city.
  • If I was plucking down $121 million my attorney's would have a clause on the naming right, and have a penalty if it was not adhered to, or a kick out clause. He has every right to want the name as he paid for it....I am surprised Irsay has not put the burden on the taxpayer's to make it right !
    I think The Luke sounds like crap anyway....
  • You think maybe some people are calling it The Luke because we're a little embarrassed to have a $750M stadium named after oil products. As Adam said above, maybe if he moved his headquarters and truly became an Indiana company we'd be more inclined to refer to it by it's proper name.
  • How 'bout this, everytime I refer to the stadium as The Luke, I'll head to my nearest autoparts store and buy a bottle of Lucas Oil Fuel Treatment. That should offset any negative impact caused by me saying The Luke. Damn! Now I gotta buy 2 bottles:)
  • It's pretty amazing to me that no one balked much at calling NASCAR's top series the Winston Cup for years, yet calling the Colts' new home Lucas Oil Stadium is a big issue. Jeez!
  • Why not call it The Forrest?

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

ADVERTISEMENT