Red Robin, Red Robin ...

June 12, 2007
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Colorado-based burger chain Red Robin is entering the Indianapolis market in a big way starting later this month. Red RobinThe chain plans to open its first location in Plainfield on June 18. It also has deals lined up for new restaurants at Clay Terrace in Carmel and West Carmel Marketplace along Michigan Road, said Steve Canada, the company's director of real estate. The chain is looking for more locations in Fishers, at Hamilton Town Center and in Greenwood near a new Cabela's. The restaurants apparently are known for their burgers and unlimited steak fries. Anyone familiar with them?
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  • I visit them every chance I get when I am in Pennsylvania, where they are all over the place. They have a very large selection of burgers. The fries are definately the best part, and have a really addictive spice on them. The atmosphere is sort of like a Fridays, but with more 50's kitsch. I would definately choose it over competition like Fridays and Ruby Tuesdays for a burger (though Bubs is still the area's best).
  • I could swear that for a brief time, there was a location at the Castleton mall, where Spats used to be.
  • Kevin, you are right. I think it has been gone for more years than it was ever there, but it was there. As far as I know, it was the only one in Indy.
  • I reckon they figured it out that unlimited steak fries would be a big seller in a market with a big weight problem. Any chance they open one up next to the Cheesecake Factory in that lifestyle addition in Greenwood?
  • I ate a few times at the location at Castleton before it closed. As I recall, the burgers were good but not outstanding. It makes me wonder why they are making such a large investment in the metro area after trying one restaurant 5 years ago and failing.
  • The Red Robin at Castleton Square Mall was located where the Aveda Lifestyle Store is now. The diner-style food was great, but it suffered from being situated in the least-trafficked part of the mall where relatively few people go bob bob bobbing along.
  • My family discovered Red Robin last year on our vacation to St. Louis. We immediately fell in love with the place. The kids loved the atmosphere while we adults liked the broad range of adult beverages they offered. The food was as good as or better than other like chains (Chili's and Applebee's). We live in Avon and have been driving by their construction at Metroplois for months and can't wait for it to open. I think the past failure was a real estate known...location, location, location. The new sites will supply them with a populous always looking for the next thing. In Plainfield we wait upwads of an hour to get into a family type restaurant. Bring on the Robin.
  • When they hit Chicago big over the last few years we loved going there. My daughter loved the giant Red Robin who was there once a week. Hubby loved the burger with the fried egg on it. I didn't go crazy over the food for anything special but the atmosphere is fun. Definitely the new style of restaurant it is now is way different than the short lived one at Castleton. Their bar is pretty nice, too.
  • Theres nothing Hoosiers love more than chains and fatty foods.
  • Definitely NOT excited to see another chain restaurant . . . something homegrown and unique on every corner would be nicer. . .
  • I have ate at a Red Robin in Michigan in 1996 and the Food was good at the time. I also ate at the Caselton location and it was fine but they made a poor location choice which resulted in them closing that location.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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