Sarah Fisher nabs primary sponsor

April 11, 2008
Back to TopCommentsE-mailPrintBookmark and Share
resqResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for this year’s Indianapolis 500. Financial terms of the agreement were not disclosed, but motorsports sources estimated it to be a high six-figure deal.

ResQ Pure Energy Power Drink will serve as the primary sponsor of Fisher’s No. 67 Dallara/Honda/Firestone. Fisher will be the only female driver/owner competing in the Indy Racing League.

“ResQ is an all-natural energy drink, and that aligns perfectly with what my brand represents,” Fisher said. “ResQ is very big-picture orientated and understands the value of the [IRL], and we are happy to provide that platform to them for their marketing efforts.”

ResQ is a cold-packaged, non-alcoholic, sports and energy drink with all-natural ingredients that can be found in mid- to late 2008 in convenience stores, grocery stores and other outlets that sell energy drink products.

“The opportunity to be associated with the second female driver/owner team to enter the Indianapolis 500 is a monumental event, one that we know many sponsors would love to be presented with,” said Anthony Venturoso, president & COO, Gravity Motorsports, LLC, ResQ’s business partner. “To be associated with a female-owned team works perfect with our brand, as ResQ Pure Energy Power Drink’s primary market is to the female population.

“We view the Indianapolis 500 audience and Sarah Fisher as the perfect place and avenues in which to roll out, market and promote the newest and most unique energy drink on the market today.”
ADVERTISEMENT

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

ADVERTISEMENT