Lemonade Day gives kids taste of entrepreneurship

May 18, 2012
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About 15,000 of central Indiana’s youngest entrepreneurs are testing their business-ownership chops this weekend in tried-and-true fashion: setting up and running lemonade stands.

Part of the national Lemonade Day initiative, the Indianapolis effort has been championed by local inventor/entrepreneur Scott Jones and supported by a bevy of area businesses, including Jones’ tech firm ChaCha.

The idea behind Lemonade Day is to encourage kids to plan and run their own businesses in hopes they’ll catch the entrepreneurial bug early.

Participation has more than doubled since 2010, when central Indiana joined the 40-plus communities with formal programs. Last year, 10,000 area kids reported sales of $1.3 million—and donated more than $616,000 of that to charity.

“We have been amazed by the community’s response to Lemonade Day,” Jones said in a prepared statement. “Indianapolis-area kids are leading the way, and 10 to 20 years from now they will be innovators, transforming our city—and maybe the world—with their ideas and talents.”

Jones has called his early lemonade-stand experiences “transformative” and hopes others are similarly captivated by the thrill of building and running an enterprise of their own.

What was your first entrepreneurial endeavor and how did it change your life?

  • Sold Candy
    Yes, candy, at the playground of my school, when I was in 1st and 2nd grade. Buying bulk and selling at a profit...what a concept!

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  1. By the way, the right to work law is intended to prevent forced union membership, not as a way to keep workers in bondage as you make it sound, Italiano. If union leadership would spend all of their funding on the workers, who they are supposed to be representing, instead of trying to buy political favor and living lavish lifestyles as a result of the forced membership, this law would never had been necessary.

  2. Unions once served a noble purpose before greed and apathy took over. Now most unions are just as bad or even worse than the ills they sought to correct. I don't believe I have seen a positive comment posted by you. If you don't like the way things are done here, why do you live here? It would seem a more liberal environment like New York or California would suit you better?

  3. just to clear it up... Straight No Chaser is an a capella group that formed at IU. They've toured nationally typically doing a capella arangements of everything from Old Songbook Standards to current hits on the radio.

  4. This surprises you? Mayor Marine pulled the same crap whenhe levered the assets of the water co up by half a billion $$$ then he created his GRAFTER PROGRAM called REBUILDINDY. That program did not do anything for the Ratepayors Water Infrastructure Assets except encumber them and FORCE invitable higher water and sewer rates on Ratepayors to cover debt coverage on the dough he stole FROM THE PUBLIC TRUST. The guy is morally bankrupt to the average taxpayer and Ratepayor.

  5. There is no developer on the planet that isn't aware of what their subcontractors are doing (or not doing). They hire construction superintendents. They have architects and engineers on site to observe construction progress. If your subcontractor wasn't doing their job, you fire them and find someone who will. If people wonder why more condos aren't being built, developers like Kosene & Kosene are the reason. I am glad the residents were on the winning end after a long battle.