Lemonade Day gives kids taste of entrepreneurship

May 18, 2012
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About 15,000 of central Indiana’s youngest entrepreneurs are testing their business-ownership chops this weekend in tried-and-true fashion: setting up and running lemonade stands.

Part of the national Lemonade Day initiative, the Indianapolis effort has been championed by local inventor/entrepreneur Scott Jones and supported by a bevy of area businesses, including Jones’ tech firm ChaCha.

The idea behind Lemonade Day is to encourage kids to plan and run their own businesses in hopes they’ll catch the entrepreneurial bug early.

Participation has more than doubled since 2010, when central Indiana joined the 40-plus communities with formal programs. Last year, 10,000 area kids reported sales of $1.3 million—and donated more than $616,000 of that to charity.

“We have been amazed by the community’s response to Lemonade Day,” Jones said in a prepared statement. “Indianapolis-area kids are leading the way, and 10 to 20 years from now they will be innovators, transforming our city—and maybe the world—with their ideas and talents.”

Jones has called his early lemonade-stand experiences “transformative” and hopes others are similarly captivated by the thrill of building and running an enterprise of their own.

What was your first entrepreneurial endeavor and how did it change your life?

  • Sold Candy
    Yes, candy, at the playground of my school, when I was in 1st and 2nd grade. Buying bulk and selling at a profit...what a concept!

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  1. The Walgreens did not get a lot of traffic. It was not located on the corner of the intersection, and not really visible from Emerson. Meanwhile the CVS there is huge and right on the corner. I am guessing a lot of people drove by a million times and never knew the Walgreens was there. Although, with the new Walmart market going in, that area could really see a lot of increase in traffic soon.

  2. You folks don't have a clue. There is a legal way to enter this country and to get aid. This left unchecked could run us to ruin quickly. I also heard that 'supporters' were getting major $$ to take them in? Who's monitoring this and guess who pays the bill? I support charitable organizations... but this is NOT the way to do it!

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  4. To address the epic failure of attracting race fans to both the Indy 500 and Brickyard 400 would take too much of my time to write. Bottom line Boles is clueless and obviously totally out of touch with the real paying fan base. I see nothing but death spin coming for the Brickyard, just like Indy. Get somebody in a place of power that understands what race fans want.

  5. I am a race fan through & through. It doesn't matter if it's Indy cars or Nascar. I love a great race. I go to several other tracks each year and you can see the entire track. I know Indy has tradition, but fans want to see the entire race. I sit in the Penthouse, am almost 60 years old, and would like to see a better TV screen in turn 1 so you can see the entire race. Then I think Indy needs to install an escalator so us old folks can make it up to the Penthouse and down again if we want more options to purchase food and drinks. Just a race fans opinion. Lights won't make the race any better, but you might be able to see the TV better at night. Turn 1's screen needs replaced with a better and bigger screen.