What's New: Ready the Nest

May 30, 2012
Back to TopCommentsE-mailPrintBookmark and Share

Welcome to What’s New Wednesday, where we profile local startups—and the entrepreneurs behind them. This week meet Becky Drummy, a registered nurse who established Ready the Nest LLC in January.

Type of business: Maternity/baby concierge service

Location: Indianapolis

Phone: 210-2992

E-mail: becky@readythenest.net

Website: readythenest.net

Founded: January 2012

Owner: Becky Drummy

Owner’s background: Drummy, 32, is a registered nurse who has worked in the newborn intensive care unit at St. Vincent Women’s Hospital since 2007. She also teaches some of the hospital’s classes for expectant parents.

Becky Drummy, Ready the NestBecky Drummy has always loved babies. (Provided photo)

Although she studied public relations at Butler University, after graduation Drummy took a job as a live-in nanny in a New York City suburb—rekindling her childhood love of care giving. (At 8, she and her twin brother recorded a home video they called “Baby TV” to teach others how to care for infants.)

So when she returned after a year in New York, Drummy enrolled in nursing school at Indiana State University and set her sights on a career tending to babies and their families.

Why started business: Teaching St. Vincent’s newborn care classes helped Drummy realize that not everyone is a natural when it comes to babies. And some parents need more guidance than they can get in a three-hour group lesson.

“I started thinking about how nice it would be to offer private classes, where parents could ask whatever questions they have,” she said.

Ready the Nest evolved from there. Drummy compares her services to those of a wedding planner. In addition to classes, she guides parents-to-be through the laborious process of, well, readying their nest for their new arrivals—everything from nursery design and organization to car seat installation.

She also is available to help after the big day, assisting with the first bath, providing breastfeeding support and offering her expertise on topics like soothing the baby and setting a routine.

Competitive advantage: Drummy’s day job ensures that she stays up-to-date on the latest infant-safety guidelines, something she thinks sets her service apart from a handful of local competitors.

“Everything’s always changing,” she said, referring to expert recommendations on topics such as sleeping arrangements and car-seat selections. “There will always be a need for someone to sort through it all.”

Startup cost: less than $1,000

Funding source: Personal savings

Potential problem and contingency plan: Ready the Nest isn’t blazing a trail in the maternity concierge business, but such services aren’t as common in Indianapolis as in bigger cities. So Drummy has to work harder to spread the word.

She is drawing on her PR training to do that, preparing flyers to distribute at doctors’ offices, for example. Response has been positive so far.

“I’m happy with where things are going now,” Drummy said.

Ready the Nest offers a range of standard packages and an array of custom services, with prices averaging about $50 an hour—about the same as local wedding planners, she said.

Most clients have been expectant parents, with a few new grandparents taking “refresher” courses, but Drummy also hopes to work with adoptive parents adding to their families.

First-year goal: Drummy is content to let her business grow slowly as she continues to work three 12-hour shifts each week at the hospital. Eventually, she’d love to make enough money to hire professionals to help with tasks like Web design and marketing.

“The business part isn’t who I am, it’s what I have to do,” she said.

ADVERTISEMENT
  • Outstanding!
    Becky is a wonderful, energetic childcare specialist! She will attend every detail for her clients. I would wish her good luck, but she is so well prepared, she will not need luck!
  • Great idea
    What a great idea. I wish I had known about this service when I had my baby.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

ADVERTISEMENT