Ready, set, shop!

November 21, 2012
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Here’s a news flash for those of you who have been hiding under a rock for the past month: Black Friday is upon us. Let the conspicuous consumption begin.

But before you blow the holiday budget on Midnight Madness deals and Tryptophan Thursday specials, independent shop owners want to make sure you know about Small Business Saturday.

Scheduled for Nov. 24, the three-year-old event sponsored by American Express is a pep rally of sorts for small retailers at risk of getting overlooked in the holiday frenzy.

I talked to more than a half-dozen local store owners this week, and every one of them said the promotion has increased consumers’ awareness—and their sales. (Click here for my story on what they're doing to attract shoppers.)

That’s particularly important now, when business is brisk enough to help retailers turn a profit for the year.

Homespun: Modern Homemade owner Amanda Taflinger, for example, said she uses proceeds from the holiday season to pre-pay rent on her Irvington shop and save cash to survive slow summer months.

“This is a critical time of year for us,” she said.

Results of the annual Small Business Consumer Insights Survey released this month showed that 67 percent of consumers aware of the promotion planned to “shop small” on Saturday. That’s up from 44 percent last year, according to American Express and the National Federation of Independent Businesses.

Small retailers offer a different shopping experience than most big-box stores, and supporters say their success has more of an impact on the community.

Organizers of the national 3/50 Project say for every $100 spent in locally owned stores, $68 returns to the community—versus $43 for the same $100 sale in a chain.

The initiative, launched in 2009, aims to “save the brick and mortars our nation is built on” by encouraging consumers to spend a total of $50 each month at three independent businesses.

According to the number crunchers, if half of the employed population followed that advice, it would generate more than $42.6 billion in revenue.

What’s your take on the “shop local” movement?  Will you patronize a small retailer this holiday season?

 

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  • Pop-ups
    My best wishes to those entrepreneurs making a go of it during these still challenging economic conditions. I was especially heartened to see "pop-ups" in long vacant storefronts downtown, like the small store on College Ave at Mass Ave, just around the corner from the restaurant 45 Degrees.

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  1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

  2. Great news IRL fans: TURBO the IMS sanctioned movie about slugs running the Indy 500 has caught the Securities and Exchange Commission because Dreamworks had to take a $132MILLION write down...because the movie was such a flop. See, the Indy/IMS magic soiled another pair of drawers. Bwahahahahahaha! How's CARTOWN doing? HAHAHAHA...Indy is for losers.

  3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

  4. I read the retail roundup article and tried Burritos and Beers tonight. I'm glad I did, for the food was great. Fresh authentic Mexican food. Great seasoning on the carne asada. A must try!!! Thanks for sharing.

  5. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

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