IBJNews

Small biz program to tackle lack of Web savvy

Back to TopCommentsE-mailPrintBookmark and Share

More than half of Indiana’s small businesses don’t have websites, a consortium of tech firms and industry groups estimates.

To address the gap, Fight for Small will launch Tuesday evening. The program organized by the consortium will teach indiana small business owners how to wield social networks, customer review websites and the rest of the Internet to their advantage.

“Many just kind of have their head in the mud and hope [the Internet] doesn’t get in the way of their day-to-day stuff,” said Jayson Manship, so-called “lead nerd” at web developer inSourceCode, which is spearheading the program. Doing so means they miss out on the power of Web marketing.

The company has partnered with business groups Verge, TechPoint and the Indiana Small Business Development Center, among others, on the effort.

Fight for Small will occasionally host town hall-style meetings with experts, who will field questions business owners have about technology.

More frequently, tech experts will tour the state to lead classroom workshops with 10 or so business owners. Instructors will go over specific topics, such as how to effectively use Facebook and how to address negative customer reviews on sites such as Yelp.com, Manship said.

The program kicks off with a launch event at 6 p.m. Tuesday at Madison Avenue Athletic Club, 306 Prospect St., south of downtown. Doors open at 5:30 p.m.

The event will include a town-hall session with representatives from inSourceCode, the ISBDC, video marketing firm 12 Stars Media, Yelp and Angie’s List.

More than 200 people have signed up for the event so, with room for about 200 more, Manship said.

Tickets cost $5 for business owners or $10 for the general public. But the ISBDC, Verge, TechPoint and the Indy Chamber all have access codes that give free tickets, Manship said.

To register, go to this Eventbrite page, click “Enter promotional code” (below ticket information) and type in “ISBDC,” “Verge,” “TechPoint” or “chamber.”

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

ADVERTISEMENT