Software startup Vyante measures online chatter: Two-man firm lands $200,000 in grants, readies for product launch through beta tests with corporations

To make money on new software, sometimes you have to give it away. Thanks to that counterintuitive approach, tiny local IT startup Vyante Inc. has persuaded companies like Eli Lilly and Co., Roche Diagnostics, Dow Agro-Sciences and 5MetaCom to test the beta version of its new software, which tracks and measures the impact of their brands online. Vyante hopes eventually to convert the companies into paying customers. "We've persisted against the odds," said Vyante Senior Technologist Benjamin Ranck. "It was...

 

You have accessed IBJ.com Premium online content

IBJ.com Premium online content is identified by locked premium or unlocked premium symbol to the right of the headline. Access to all IBj.com Premium online content requires a paid IBJ.com Premium subscription and the subscriber to be logged in using their email and password. See subscription options below.

Log In if you are a subscriber to IBJ.com Premium Online

...Or choose the IBJ subscription that's right for you:

7 Day Subscription

$4.95 per week

IBJ.com
Premium online

Order Now
   

1 Year Subscription

$1.25 per week

IBJ.com
Premium online

Order Now
 

1 Year Subscription

$1.52 per week

IBJ Print
only

Order Now

 

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT