Solheim fills LPGA marketing cup: Sold-out international event at Crooked Stick set to be anchor of new advertising campaign

With unprecedented growth in Solheim Cup ticket and sponsorship sales, the LPGA is preparing to use the September event at Crooked Stick Golf Club as a cornerstone for its new, racier marketing campaign. The LPGA, working with the Indiana Sports Corp., quickly sold out the event earlier this year and expects more than 150,000 people to come through the turnstiles for the three days of practice and three days of competition for the international women's golf event. "We had so...

 

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