A local hospitality supply firm has refreshed its 106-year-old
building at 640 N. Capitol Ave. with a new coat of paint, a power wash and a five-foot-tall steaming stock pot. The unique
signage was designed to create a fun and eclectic downtown landmark, and of course to draw attention to the family-owned firm
known as Zesco, an acronym for Zoll Equipment Supply Company. The business is owned by Mark, Clark and Scott Zoll and has
occupied the building for 36 years. The new look is designed to mimic the look and feel of a commercial kitchen. The signage
also features black knobs that make the awning look like a commercial cooktop. Neon lights under the pot mimic a cooking flame,
and actual steam rises from inside the pot through a building hook-up. They say it's the state's largest steaming stock pot,
although I'm not sure how one verifies such a fact. The time and temperature clock was incorporated into the pot so commuters
can see if they are running late for work in the morning. The signage is about 90 percent complete and is most impressive
at night, said Mark Zoll. What do you think?
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Welcome to Property Lines, Indy's source for neighborhood real estate news. Your host is Scott Olson, IBJ's real estate beat
reporter. Edited by Cory Schouten.
A local hospitality supply firm has refreshed its 106-year-old
building at 640 N. Capitol Ave. with a new coat of paint, a power wash and a five-foot-tall steaming stock pot. The unique
signage was designed to create a fun and eclectic downtown landmark, and of course to draw attention to the family-owned firm
known as Zesco, an acronym for Zoll Equipment Supply Company. The business is owned by Mark, Clark and Scott Zoll and has
occupied the building for 36 years. The new look is designed to mimic the look and feel of a commercial kitchen. The signage
also features black knobs that make the awning look like a commercial cooktop. Neon lights under the pot mimic a cooking flame,
and actual steam rises from inside the pot through a building hook-up. They say it's the state's largest steaming stock pot,
although I'm not sure how one verifies such a fact. The time and temperature clock was incorporated into the pot so commuters
can see if they are running late for work in the morning. The signage is about 90 percent complete and is most impressive
at night, said Mark Zoll. What do you think?
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Doug Henning!
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These guy were thugs — they grew up in freaking Haughville! Smh, sigh. If the mayor needs/wants "quality" Black Hoosiers who are NOT corrupt, give me a call — I know plenty. Land bank info here - http://www.kubepharm.com/indylandbank/IndyLandBank.html
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Magician and illusionist!
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The basic idea of nice apartments with parking and retail is a good one, but this design seems overwhelmingly big/tall for Broad Ripple. The size could be disguised a bit with lots of big trees/landscaping, but the complex is too massive to blend in easily. That section of canal between College and Westfield will also need to be upgraded on both sides. Nice apartments facing onto a nice promenade with shade trees/plantings could bring together the canal towpath/Monon recreation, the outdoor seating at existing restaurants, and this project into something that upgrades the whole area. A plan for the whole stretch makes more sense than facing nice new housing onto what looks like a ditch. Is there a plan? Does the public have input? Who pays? The apartment idea seems to be reasonable, but Whole Foods is not a good idea for appropriate retail. Besides the store being physically too big, there are already Fresh Market at 54xCollege and Whole Foods in Nora for fancy groceries. Good Earth and Kroger are within walking distance of the Shell site. There are at least 7 grocery stores within a safe bike ride. Whole Foods would add nothing but traffic congestion. This design is on the right track, but there needs to be more work done to ensure that it blends in with and enhances the existing community. A project that large will set a tone for that whole part of town. It could be a real asset, but only if done right.
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I did not move to Zionsville to live in Carmel. This and the subsequent developments to follow will ensure a vanilla uniformity of strip malls and apartment buildings as we seek to bring our town down to the least common denominator. We were warned before recent elections that pro-development council members would make sure their friends (landowners and developers) would be able to make their millions off of the exploitation of Zionsville. Why in God's name would we sell out the best preserved small town in the State of Indiana?
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Is this place open to the public?
That signage is awesome and other downtown retailers and offices should take notice.
:)
This building fronts the Cultural Trail route so a lot more people will notice it in the future!
It engages at streetlevel, allows pedestrians/vehicles to see what's going on inside, and adds vibrancy to the intersection.
What progressive concepts! ;-)
There are dozens of businesses downtown that could learn from this simple success.
cough B cough W cough 3 cough :-)
Sign Craft is currently working on the bank conversion of Charter One to Old National Bank, the Cultural Trail downtown Indianapolis, Dunkin Donuts, Lucas Oil Stadium, and many more.
For more information please visit www.signcraftind.com.
Unfortunately, the firm that designed the store front for ZESCO is not mentioned in the piece.
Parents used to talk about smoking cigarette billboards. Guess we won't see those anymore.
Note to sign companies: THIS is how you do it.
done!
I would suggest though, that the states largest steaming pot is down the street in the 100 block.
I say bully! Hope it catches on in projects and business fronts large and small.