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Speedway making security changes for Brickyard 400

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 The Indianapolis Motor Speedway will more than double the number of entrance lanes for fans attending Sunday's Brickyard 400 NASCAR race following lengthy delays for fans before the Indianapolis 500.

The speedway said Monday it's increasing the number of entry gates from 11 to 18 by converting some exit-only gates. The total number of entrance lanes will top 160.

It says it's also hiring more staff with crowd-flow experience, adding better signage directing fans to gates and express lanes, and will direct fans to less crowded gates.

Heavier security after the Boston Marathon bombings angered thousands of Indy 500 fans who stood in line for up to two hours, with some told to lug coolers back to their cars parked blocks away because of new size restrictions.

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  • Alienating Customers
    It's a good thing Boles and crew are adding more entrances and doubling the number of check-in personnel. Nothing will kill ticket sales faster than making paying customers wait for long periods of time for no apparent reason while trying to create an illusion of security.
  • IMS Security
    A little piling on, as I am long time attendee, and folks shouldn't have complained about being turned away with their "large" coolers, as anyone purchasing tickets from IMS received a flier which clearly indicated the size of coolers when they received the tickets. Clearly, the staff was overwhelmed by the late arriving numbers, so they should plan for that contingency next year.

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